TREEM

Wherever and whenever we look around, we see a need for change. We understand that the world cannot continue being harmed, and if we don’t change our habits, we will leave a miserable world behind us for generations to come. In a multifaceted society where people still want to own beautiful things, but are becoming conscious of the impacts of their purchasing habits, it is hard to find an equilibrium between what is morally correct and allowing ourselves to indulge in shopping sprees. Is there a way to feel less guilty when we want to go for some good old-fashioned retail therapy?

The future might be here with the Swedish based jewellery brand, T R E E M, founded by Carl-David Hagerbonn, who left the world offinance with a purpose to create change. For him, T R E E M, standing for a True and Elegant Movement, is an action to combine the need of individual empowerment, the longing for new design and a step towards a more conscious world of fashion. The brand focuses on creating designs inspired by Nordic nature - staying close to the natural elements and a focus on sustainability. T R E E M ‘s unique concept stands out because the Nordic Nature  inspired designs personify being true to yourself and others, being elegant inside and out, and in creating a Movement of doing good, and this begins with a shift in mentality. Their statement pieces are a true reflection of strength, determination andambition. As Carl-David Hagerbonn explains, he wants T R E E M Jewellery to act as a reminder that everyone has the potential of becoming a better version of oneself, and in turn, make the world a better place.

T R E E M envisions a world where people gradually can become improved versions of themselves, and by crafting jewellery in a sustainable & ethical way, with a mission to empower, T R E E M hopes to create that foundation for change we are in need of. T R E E M is a driving force of change which finds the right balance between creating authentic jewellery and being conscientious.

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