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Contemporary London womenswear label Saywood was born out of a love for colour and unique designs that last. We aspire to bring joy and the element of surprise to everyday dressing, celebrating freedom of expression. Our starting points each season are classics contemporised with unexpected details. Each season, we deliver beautiful edits of wardrobe essentials; for our first collection, we’ve focused on shirting. Both modern and timeless, each piece is made to be worn and re-worn.

At the heart of our story is a desire to reconnect with the people and processes behind what we wear, and in doing so, press pause on throwaway fashion. We craft our collections through the lens of longevity and circularity to reduce our environmental impact. Made in small volumes, our emphasis is on quality designs that last, but leave as little mark as possible on our planet through all stages of their lifecycle, in every way. Our journey towards this sustainable vision involves making more responsible choices, from the fabrics we use, to the people we collaborate with.

We look to natural fibres for our fabrics, and source more environmentally friendly qualities. Recycled fibres, like that which our pale blue Edi Shirt is made from, have a better environmental footprint – reusing what we already have is always better than creating something new – which is why we prefer to use recycled cotton yarns where possible. We also work with deadstock fabrics, using left over or excess cloth, and repurposing to make into beautiful clothes. We work with ethical and zero waste factories that are driving change, with fair wages and eco-friendly policies at the heart of their strategies.

Our love for designs that respect the planet goes down to the details. All our buttons are from either Codelite®, a natural material derived from milk protein that’s biodegradable, or corozo, a naturally falling nut, which also has a positive impact for the local communities  in Ecuador that harvest it.

Shop our collection and find out more about the Saywood story, the responsible approach at the heart of what we do, and the beautiful, colourful and unique designs made for your perfect wardrobe.

Uniquely designed, thoughtfully made pieces you’ll want in your life, always.

Instagram and Facebook: @saywood.studio

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