Reuse Design® is a brand with a strong and neat concept: create sustainable design objects that can convey a story. The idea of transforming industrial objects into timeless design jewels is the key. Reusing the existing resources to transform them through an ennobling creative process is the brand’s goal.
Giving a second life through originality means inspiring, amazing and involving the collectivity to spread new values. Anything can be reinterpreted and gain other meanings.
Reuse Design® wants to spread the love for the existing resources that still have a story to tell, to be reinserted into the market with an upgrade in terms of quality, ethics, and aesthetics.
The transformation form a functional to a design object tell a story and sensitize the community on the topic of sustainability. Who wears the jewels of Reuse Design® manages to understand their meaning identifying with them, and contributes to become an ambassador of the same ethic values on which the brand is founded at the same time. Reuse Design® means technical and stylistic research, experimentation of unusual materials, reinterpretation of the traditional ones, originality and sustainability.
Maria Clelia Scuteri is the Founder and the Designer of the brand : “I think that nowadays every one of us need to believe in something strong with a great value. Why not doing it through smart and good design ideas? Reuse Design® aims at producing quality objects with a unique design, that go beyond the concept of fashion, that will last in time, starting from rough materials that still have a story to tell. The materials are ennobled through wise galvanic treatments in pure gold and silver to gain a new light, value and prestige.”
The final designs are never seen before and unique jewels to stand out. Always. The creativity process that stands behind the manufacturing flow is absolutely other than conventional. Every piece is handmade with love and passion, taking the environment in great consideration.
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