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Ego-SÉ

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Ego-SÉ

Ego-SÉ was born in July 2014 when Simona and Eleonora met for the first time. Simona, who worked in the Milan financial segment, is eager to enhance what Florence offers her - gold craftsmanship - and would like to have an innovative business model for her company.

Eleonora opens the gates to Florence and takes Simona to discover the hidden and fascinating places of this wonderful city, meeting real fashion and the gold craft.

Eleonora and Simona are convinced that it is essential to create exclusivity for those who invest their time and energy in surrounding themselves with beauty.

For centuries the most talented craftsmen have been creating customized items. The most demanding clients go to them to seek exclusivity and that personal touch that is placed at the heart of the creation.

Over time, industrial production, economies of scale and short time-to- market have drastically reduced this trend in favour of standardised luxury.

Ego-SÉ is against this trend making tailored jewels that enable a high level of customization which is the heart of the emotional purchase path.

None of the pieces are ready and this is proved by the time required for the creation, by the stones, never identical, the engraving, the materials used.

Ego-SÉ moves the jewels market to a new phase giving clients the possibility not only to choose, but to make their wishes come true through the hands of the artisans

THE WORLD OF EGO-SÉ:

Unique jewels:

EGO-SÉ collections tell the story of Florentine gold craftsmanship: all jewels are hand-made unique pieces that embody “the absolute beauty”.

Custom-tailoring

Create your own Ego-SÉ personalised Jewel.

Craftsmanship

The ancient Florentine goldsmith's art is the heart of every Ego-SE jewel, expertly crafted by hand in a unique and inimitable piece.

Responsible Jewelry Council, Ego-SE' is a proud member.

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