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In the competitive world of professional tennis, Jannik Sinner has not only made a name for himself with racket in hand, but also in the property arena.

Branded condos can command a hefty premium – as much as 30% or more in some cases – compared to similar unbranded offerings.

Ultra-high-net-worth (UHNW) buyers are no longer just purchasing properties for prestige, zip codes, or tax shelters. Instead, they are investing heavily in their own lifespans.

Luxury co-ownership platform August Collection sought to capture in its first Parisian Grand Pied à Terre project, a design-led residence tucked into the heart of Le Marais.

This new framework introduces a sharp reality check for properties valued at £2 million and above, resetting the financial baseline for luxury homeowners.