Phriya

The brand is founded by Hans and Patricia who are partners, lovers but above all full time dreamers. The couple is passionate about dreaming and what better way to do it than in pyjamas.

They started Phriya because they wanted to turn their dreams into reality and to inspire other people to follow their dreams.

They combine passion, imagination, art, creativity, innovation and social responsibility to push the boundaries of what dreams can be.

Their first collection is inspired by the legends that surround the Italian island of Ponza. The couple visited the island before they started the brand and they fell in love with the charming little island and its magic.

To bring the story of the island to life they collaborated with the talented British artist Anna Glover who hand painted all their prints. Each print tells a fragment of the love story of Circe and Ulysses. The pictures were taken in the heart of Transylvania by the amazing photographer Lavinia Cernau.

''We hope that our pyjamas will wrap you in beautiful stories which make you dream and wonder a little bit more.’’

They are also committed to sustainability and all their products are made from 100% natural materials such as Mother of Pearl buttons, cotton piping and 100% cotton fabrics.

Most recently Phriya launched  ''The Joyful Collection’’ made from 100% linen in vibrant colours is meant to bring joy and that feeling of freedom. Something we crave more than never.