Sina

When it comes to naming the most recognised Internet brand among Chinese communities globally – online media company Sina stands head and shoulders above the rest. Founded in 1998, the company today boasts more than 280 million registered users worldwide and over 900 million daily page views. It’s perhaps no surprise that sister company Sina Le Ju which specialises in real estate has been equally strident in its’ quest for growth – establishing itself as a leading player in the property industry, selling 11 million properties to Chinese domestic buyers since its DATE launch – with over 200,000 homes last year alone.

Backed by this impressive pedigree, the launch of Sina Overseas Properties UK (the UK arm of the group) – is carving out a successful niche in the UK real estate market. Launched in the UK in the summer of 2013, with office in central London; the company’s aim is to provide a one-stop property service informing, educating and advising Chinese investors working and living around the world (including mainland China) about the UK (specifically the prime central London) residential property market.

SOP’s UK portal offers comprehensive information to clients from up-to-date news and views on a rapidly changing and diverse London market, to marketing and promoting the latest luxury developments by prestigious agents and developers including Berkeley Homes and Colliers International. In addition, SOP UK can put interested buyers in contact with expert tax, wealth and legal experts covering all aspects of the property acquisition and sales process.

SOP UK’s online portal features an extensive portfolio of properties for sale across the capital for from traditional period homes through to turn-key, new build apartments, buy-to-let investments and even larger country mansions and estates.

Sina Overseas Properties also provides a platform to profile properties and development projects using http://haiwai.house.sina.com.cn/ which is the property portal of Sina.com.cn.