Visit Western Africa and you will encounter many beautiful and unique surroundings. One of the most fascinating areas to explore has to be the Street-side marketplaces of Marrakesh. Here you will find a practice that has existed for 1000's of years. Women who harvest argan oil. That's right "on the Street!". This oil is ordinary moisturizer. Its like liquid gold.
The oil produced from this process is thick and rich. In our pursuit of formulating the perfect beard oil our team discovered how effective the oil could sooth a struggling beard. Once this oil is rubbed in the beard becomes soft to the touch minutes after application and much more manageable. We immediately knew this could provide the proper base for a great beard serum.
Our curiosity only increased as we learned how this very practice of harvesting and processing the argan seeds by the women we met in the marketplace was considered an ancient practice handed down over 1000's of years. We later learned how important grooming was to the pharaohs and how this oil was a key ingredient to the male grooming regimen. It was then we knew this was it. If it’s good enough for a Pharaoh it is truly "Fit for a KING".
Equipped with this knowledge our team set out to produce what we believe is hands down the best product to nourish, moisturize, and soothe your beard no matter the length, density or texture. We call it THE KINGS ELIXIR. We hope you enjoy our products and recommend them to others.
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