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KASAA COUTURE

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KASAA COUTURE

KASAA COUTURE is a luxurious brand of everyday sports attire with a bourgeois flair for quintessentially elegant ladies founded by gallerist, luxury brand manager Julia Kapitonova-Saada. Julia dedicated more than 30 years to sports including 10 years to ballet, created in 2018 her first range of functional, feminine “sportslife wear” as a response to her personal busy lifestyles and the need for multi-tasking pieces that could be worn to the gym, outdoor workouts and beyond, consciously. The idea of KASAA COUTURE came in 2016 when Julia and her family were living in Asia. All her family is into sport, parents involved her into the daily sport by their own example when Julia was 3 years old. So daily sport and being active is more a way of life rather than a trend for Julia.

Because of the high level of humidity in Asia, and the climate in general, it was difficult to find technical, fashionable, supportive and stylish sportswear at the same time. She was unable to find the clothes that she liked. Everything was too flashy, very bright, with a lot of logos, color blocks or nets, the fabrics were not able to provide the shape or support ... not what she needed to wear for such a high intensity sport level and for those who prefers elegance and monochrome in a daily life. So Julia got the idea to create sports pieces for herself and her family members keeping in mind design based on her experience in ballet.

The idea was to create highly technical, functional, breathable, second-skin-sensation shaping leggings and sports bras that would take sports to the next level without any discomfort. Items which have to be timeless elegant. It took one year for Julia to find the right fabric and right designs she was exactly looking for. After sometime Julia started to receive questions from other women where to buy the same style and quality sets. For now, in 2021 KASAA clients from UK, France, Italy, Russia, Mauritius, Seychelles, South Africa and Australia love KASAA COUTURE aesthetics. KASAA clients are wives of diplomats; women in Politics, Olympic Champions, actresses and all those for whom sport is a lifestyle. KASAA mission is not only to make their clients - indeed all women – more beautiful, but also to make them happy, to help them dream.

Alongside Abode2, KASAA has also featured in Vanity Fair, Tatler & Conde Nast Traveller.

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