De Moi

Swiss brand De Moi speaks of conscious choices and the essentials for beauty and sustainability

The beauty industry is increasingly oriented toward the production of sustainable cosmetics, designed to meet the changing needs of customers while also improving the environmental impact of one of the world's most important industries. Finding results and benefits from skincare is not a matter of chance, nor is it possible to hit the right products in the tide of offers in the market. Rather, get to know your skin and devise a logical strategy. As a result, it does not accumulate, is not tested, and is no longer discarded. The trend is to use fewer but better products. It begins with the realization that a new way of doing things is not only possible but also required. When it comes to natural cosmetics, respect for the environment and animals comes first, followed by respect for the skin.

There is a growing demand for products made with natural ingredients and geared toward environmental sustainability. Natural ingredients, sustainable or recyclable packaging and a focus on the entire production chain are of utmost importance.  Swiss company DE Moi creates cruelty-free, socially relevant, and environmentally friendly products based on the moral values of honesty and fairness. It has more than two decades of combined industry experience covering every aspect of a beauty brand, from product development to branding and customer satisfaction.

DE Moi has rapidly expanded its market and replaced the shelves of many beauty product retailers around the world. Demee Koch, the brand's CEO, founded 'DE Moi' in 2018 to pursue her dual passions of developing high-quality beauty products and leading various social causes that piqued her interest. Her industry experience have served her well as she has created a brand with a global customer base.

So, what distinguishes the brand from the many others on the market? First and foremost, all of the products are free of harsh chemicals and are primarily eco-friendly, which makes a significant difference, as people who have used them have noticed a significant difference. Furthermore, the brand emphasizes the concept of conscious beauty, and the entire team is experienced and well-equipped to create world-class products comparable to any other leading global brand.

Creating products with solid environmental performance, according to Koch, is not a simple matter: sustainability must enter at every stage, from formulation to product use through distribution, without falling into the easy traps of greenwashing or chasing product use. It is no secret that the beauty industry has a large carbon footprint on the environment. DE Moi is taking steps to reduce its products' environmental impact, such as using vegan and organic ingredients and reducing plastic packaging waste. It has also eliminated parabens, triclosan, sulfates, and other harmful chemicals and fillers and replaced them with nourishing alternatives such as Swiss-formulated Alpha Arbutin, Hyaluronic Acid (2%), power Antioxidants, and time-tested skin Illuminating and anti-aging botanicals.

Sustainability is a broad concept. Packaging and transportation methods become quantifiable issues throughout the life of any product just as the use of those who use it must be considered. Each product must be formulated in the best possible way so that not only what it contains is sustainable for the environment in terms of production but also for the health of those who will use it.

Everyone wants to look and feel their best. DE MOI, on the other hand, wants clients to not only look and feel good but also to contribute to making the world a better place to live. DE MOI aspires to be a catalyst for positive change in the world by raising awareness about the importance of spending consciously on products that benefit society while also ensuring that these products do not harm animals or the environment.

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