Cru Wine

Cru Wine is a passionate team of fine wine specialists who enrich the wine buying, collecting and drinking experience for wine lovers around the world.

Our company was founded in London in 2013 by wine passionates Gregory Swartberg and Kristiaan Nooitgedagt, who found it hard to find a company who offered access to the world’s greatest wine with a 21st century touch. As such, Cru Wine was born, with the aim to offer clients an opportunity to buy and collect wine with a modern and open-minded approach.

Fine wine investment is one of the longest standing alternative asset classes, offering effective diversification for your investment portfolio. It’s shown strong performance against traditional asset classes with much less volatility, as seen during the global financial crisis and COVID-19 outbreak. According to the Knight Frank Luxury Investment Index, fine wine assets have grown in value by 137% over the past decade, thanks to the growing global demand for fine wine combined with limited annual production.

At Cru Wine, we believe fine wine can form a permanent component of an investment portfolio with the potential to deliver positive returns throughout shifts in inflation and other economic downturns. Our expert team can help everyone from new to experienced collectors in this exciting market – providing an approach that is tailored to your needs and objectives to create a portfolio that is forward-looking, diversified and designed to deliver long term returns. As well as advising on wine portfolios we can also assist with storage, transportation and brokering of your collection.

Wine is a passion for our clients and a huge source of enjoyment. And that’s one of our favourite parts of building a collection of sought-after fine wines – the pleasure of popping a cork and savouring a wine you own with friends and loved ones is just a pleasurable as the financial benefits afforded from investing in them.