Phuket’s transformation from world-renowned holiday destination into a fully established international residential hub is entering a new phase, supported by rising long-haul arrivals and improving access from the United Kingdom and Europe.
In recent years, the island has recorded sustained growth in long-term residents and international property buyers prioritising quality of life, safety and long-term stability when choosing where to live and invest.
UK buyers represent one of the fastest-growing segments of Phuket’s European residential market, alongside France, Germany, Switzerland and Scandinavia. The island’s year-round sunny climate, great food and beaches, as well as international schools, healthcare and expanding long-haul connectivity are key factors driving interest from British families and investors. The island combines year-round resort living with all the infrastructure and comforts of home required for full-time residence and professional activity.

Thailand welcomed more than 35 million international visitors in 2025, underscoring global confidence in the country. Long-haul arrivals exceeded 11 million, rising 13% year-on-year and generating approximately 668 billion baht in tourism revenue. The Tourism Authority of Thailand continues to prioritise sustainable, high-value travel, targeting 14 million quality international visitors annually.
International connectivity continues to strengthen. European flight capacity increased by more than 16% year-on-year and now stands approximately 5% above pre-pandemic levels. According to Immigration Bureau data, European arrivals reached approximately 7.8 million in 2025, up from 7.2 million in 2024. Direct services from London and Paris, alongside new Scandinavian routes, are reinforcing Phuket’s accessibility for UK travellers.
Improved access is translating into extended stays, remote working flexibility and lifestyle-driven property ownership. Increasingly, visitors are returning not only for holidays, but to explore long-term residency and residential investment opportunities.

Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of condominium purchases, reflecting sustained international confidence in the market. Direct air links to more than 80 cities further support its global integration.
At the centre of this residential evolution is Laguna Phuket, developed by Banyan Group. Over 35 years, it has become one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, Laguna Phuket includes six hotels, an award-winning golf course, RAVA beach club and more than 3,000 branded residences. Residents from over 70 nationalities call it home within a master-planned environment supported by on-site education and comprehensive lifestyle amenities.
With approximately 5,000 additional residences planned across Laguna Phuket and neighbouring Laguna Lakelands, Phuket’s long-term residential trajectory continues to strengthen.
Phuket today represents more than a holiday destination. It has matured into a secure, internationally connected residential market offering stability, accessibility and enduring value for globally-minded UK families.
Banyan Tree Residences are holding a sales event on Wednesday 7th October and Thursday 8th October at the London Hilton on Park Lane. Register your interest by clicking here.
For more information, visit Banyan Group Residences.
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