Waterfront Wonder


Strategic Property Partners, LLC (“SPP”), the developer behind the Water Street Tampa mixed-use development on Tampa’s waterfront, today announces move-ins of its first residents to Asher, the newest collection of rental residences in the 56-acre live-work-play neighbourhood. Amenities at Asher include the neighbourhood’s largest rooftop pool deck with over 70 lounge chairs, a media lounge and beautifully designed co-working space with private conference rooms. Move-ins and inperson tours are now underway at the building, following a highly successful pre-leasing period.

“Asher represents a new approach to urban living in Tampa, with world-class design, unmatched amenities and a location in the heart of downtown,” said Lee Schaffler, Chief Portfolio Officer for SPP. “We received strong interest in Asher during our pre-leasing phase and are excited to welcome our first residents to the building.”

Designed inside and out by renowned architect Morris Adjmi Architects, Asher offers warm, inviting interiors inspired by Tampa’s industrial history. The thoughtfully designed homes range from studio to two-bedroom residences and feature Fisher & Paykel appliances, Caesarstone quartz countertops, subway tile backsplashes and custom Morris Adjmi-designed vanities. The 22-story building features oversized industrial windows that maximize natural light and a custom art collection with over 40 pieces curated by Adjmi’s team that showcases works by national and international artists.

Asher features an extensive collection of amenities and includes Water Street Tampa’s largest rooftop pool deck, complete with cabanas, outdoor kitchens, an indoor-outdoor bar and an entertainment lawn. Asher also boasts a state-of-the-art fitness centre with indoor and outdoor spaces, entertainment and media lounges, and a co-working space with private conference rooms. These amenities offer a vibrant, inclusive spirit built around shared social experiences and reflect the building’s name, which is derived from ash trees — symbolizing creative expression, productivity, strength and longevity — and the Hebrew word for happy.

Through a collaboration with SPP, national hospitality operator Method Co. will service the building’s extensive suite of amenities, including a 24-hour concierge. Residents will enjoy a highly curated lifestyle experience designed to foster community. Method Co. is also opening ROOST Tampa, an elevated extended-stay hotel option with move-in ready studio, one- and two-bedroom homes at Asher. ROOST Tampa is expected to open in early summer.

Located along Water Street, the neighbourhood’s namesake and main thoroughfare, Asher places residents in the centre of a vibrant live-work-play neighbourhood with everything they need at their fingertips. Asher will offer dynamic retail on the ground floor — including the first Florida location of international Asian-inspired restaurant brand, Wagamama — and will open onto the newly redesigned Water Street, which will be lined with a 45-foot-wide sidewalk shaded by an extensive tree canopy and programmed with retail. The development also provides residents with convenient access to the city’s best cultural, dining and entertainment options, including the Tampa Riverwalk, Amalie Arena, the Florida Aquarium and Sparkman Wharf, Water Street Tampa’s popular waterfront dining, office and community gathering destination.

Reflecting the wellness and sustainability-oriented vision for Water Street Tampa — the world’s first WELL Pre-certified Community and LEED Silver certified for Neighbourhood Development Plan — Asher is pursuing LEED certification and will feature amenities and programming designed to boost well-being.

Management of Asher is handled by ZRS Management. Suffolk Construction, nationally known for its innovative construction practices, served as general contractor.

Image Credit: SPP



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