The Principal Tower


This spring sees the launch of the highly anticipated duplex penthouse of Principal Tower, the 50-storey landmark set on the edge of the Square Mile.

Spanning over 2,850sqft, across two floors, the unique property enjoys a prime position on the 48th and 49th floor, wrapped in elegantly curved floor-to-ceiling glazing for an uninterrupted view of the myriad of London landmarks and beyond.

Designed by Foster + Partners and developed by Concord London and Brookfield Properties, Principal Tower is a striking addition to London’s iconic skyline, joining other City icons including the Gherkin and the Leadenhall Building, and offers a prestigious new residential address with unparalleled panoramic views. Inspired by the nearby architectural landmarks and the historic views it offers across the capital, Principal Tower is the only residential building in London designed inside and out by globally renowned architects, Foster + Partners.

The launch of this one-of-a-kind multistorey penthouse comes as the Square Mile continues to evolve from its roots as London’s financial centre into a thriving new live work district, situated in a prime position in the heart of the capital.

Sky-high luxury living

The Principal Tower multi-level residence in the sky offers a rare scale of space above the city, just moments from the heart of the City of London. It features three expansive ensuite bedrooms across the upper floor, each with its own outlook across the capital. Both the main and guest bedrooms enjoy dual aspect views and walk-in dressing rooms with wrap around wardrobes rising the full 3.3m to the ceiling. In keeping with the impressive scale of the property, ensuites range from some 70sqft to over 90sqft and incorporate a dual sink vanity unit, walk-in shower and/or bath finished with the finest Italian polished marble.

The entrance level is a grand, triple-aspect living, dining room and kitchen, complete with a generous outdoor private terrace. Bright and open, it takes in the capital’s most iconic monuments from the ArcelorMittal Orbit at the Olympic Park, across to Tower Bridge, St Paul’s Cathedral, London Eye, the Gherkin and the Cheesegrater, out to Wembley stadium and beyond to the hills of Surrey and Kent. The two levels are joined by a bespoke floating hardwood meticulously designed staircase set against a double-height window.

Principal Tower also boasts a suite of luxury hotel-style amenities dedicated to wellness including an edgeless infinity pool, spa, sauna, and state-of-the-art gym looking out to the buzzing piazza below. Also on hand is a cinema, residents’ lounge and mezzanine bar for entertaining, plus a 24-hour concierge service for the convenience and ease of life akin to a five-star hotel experience. An underground car park offers private vehicle and bicycle storage, accessed via two state-of-the-art car lifts for optimum security.

A principal destination

Principal Tower sits at the heart of Principal Place – a new mixed-used district where the City meets Shoreditch. Also designed by Foster + Partners, the thriving new neighbourhood is home to a new 15-storey office building, now the London HQ of Amazon, a collection of bars and eateries all set around a landscaped piazza and cultural event space.

The new address is a short walk from the sophisticated hotspots of the city and the cultural attractions of Shoreditch including the newly refurbished Light Bar. Eataly London, recently opened Italian food destination is a few minutes away alongside renowned restaurants Gavin La Chapelle and Sushi Samba. Famous hotels including The Hoxton, The Ned, Nobu hotel and Soho House are also within walking distance. For shopping, residents can head over to the nearby Royal Exchange, which features a plethora of luxury brands including Louis Vuitton, Hermes and Tiffany & Co., or, alternatively residents can venture over to Spitalfields Market, Broadgate and BOXPARK all of which are close by.

Unrivalled links and connections

At Principal Tower everywhere is close to hand. Within walking distance is major transport hub Liverpool Street Station, which is served by the Central, Circle, Hammersmith & City Line alongside the Elizabeth Line and London Overground, providing access to popular destinations such as Bond Street and Canary Wharf in just six minutes. Travel to the rest of the UK is also simple thanks to the comprehensive train network, whilst Europe is also easily accessible – with the Eurostar less than 10 minutes away. London City Airport is just 30 minutes away.

The duplex penthouse is now available for £9.9 million. For further information visit www.principaltower.com.

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