Property Of The Week: The Ivybridge Collection Launches For £1M+ Properties

A new, distinctive estate agency has launched in Norfolk, exclusively representing homes valued at £1,000,000 and above.

The Ivybridge Collection enters the market with a clear purpose: to elevate how high-value homes are marketed and sold through an unusually personal, director-led approach focused on discretion, presentation, and storytelling.

Frustrated by the formulaic nature of premium property listings in the region, founders Robert and Nicola Holmes-Chapman created the agency after a detailed audit of over 200 million-pound listings across Norfolk. Their findings revealed that more than 70% of properties were being presented with generic templates, uninspiring photography, and a lack of emotional narrative.

“We built Ivybridge to do things differently,” said Robert Holmes-Chapman, Founding Director. “We believe high-value homes deserve more than a template. Our clients receive the level of care you might expect from a private family office – not a call centre.”

The Ivybridge Collection deliberately limits the number of homes it represents at any one time. This ensures that each listing benefits from a bespoke marketing strategy, direct involvement from the agency’s directors, and concierge-level attention from first enquiry to post-sale follow-up.

Rather than relying on sales scripts or automation, The Ivybridge Collection invests in personal connections – often spending hours preparing for valuations, researching local market psychology, and crafting emotionally intelligent narratives that resonate with the right buyers.

Their commitment to quality over quantity is further reflected in their client selection process. Properties are only taken on if they meet Ivybridge’s internal standards, including architectural merit, lifestyle appeal, and alignment with the vendor’s expectations for premium-level presentation.

The agency’s first listing, The View, epitomises its ethos. Offered at £1,250,000, this extraordinary 5,200 sq ft contemporary residence includes an infinity pool overlooking unspoilt countryside, a bespoke home cinema, private gym, and sauna, full-height glazing, polished concrete floors, and a dramatic triple-height entrance as well as tiered terraces and landscaped gardens designed for entertaining and privacy.

“Every detail at The View feels intentional,” said Holmes-Chapman. “It’s more than a home – it’s a statement about how someone wants to live. And our role is to find the one person who sees that and says, ‘Yes. This is the one.’”

Feature your property by contacting Alan Cox, Abode2, at alan@abode2.com today.