Native Beauty

Abode2 visits TwentyFive, a collection of finely crafted, stylish apartments situated within The Portman Estate, that is now complete. This boutique development features just 23 elegant apartments and 2 penthouses. Sales are already underway, with only ten apartments remaining - following on from the success of Native Land’s previous residential developments, including Holland Park Villas and Burlington Gate. The show apartment has been dressed by Hudson & Mercer.

The residences are located within The Portman Estate’s 110-acres in Marylebone and just five minutes’ walk from Hyde Park and Oxford Street. They are a stone’s throw from many of London’s world-class education institutions, Marylebone’s independent shops, boutiques, cafés and restaurants, with excellent transport links.

Designed by leading architectural practice Stiff+Trevillion and interior architects MSMR, the development demonstrates Native Land’s continued expertise in creating outstanding London homes. The exteriors feature high quality materials, blending into the existing aesthetic of the area, including an earthy colour palette of cream, chestnut, and a rich terracotta red. In additional to the luxury apartments, the development will be home to OneThreeSix: Grade A office space, which was successfully pre-let to the internationally recognised company, Smart Pension.

The distinctive residences showcase lateral living in central London, ensuring rooms have the breadth and height allowing for an open and fluid interior space, which is in high demand across the London property market. The softly coloured interiors, featuring matt and polished surfaces, reflect the light and create calmness. Most of the residences have Juliet balconies and access to excellent amenities including a fully equipped gym, secure basement parking, extensive storage facilities, concierge and 24-hour security. The wider redevelopment also includes office space and four retail units which will house high-end shops and eateries curated by The Portman Estate.

TwentyFive is located on a standalone site close to Seymour Place and to some of London’s best specialist and independent shops. Highlights include: Casely-Hayford and Margaret Howell fashion boutiques, Trishna, Chiltern Firehouse, KOL and Nobu London Portman Square. Mayfair, Bond Street and Paddington are also within a short walking distance, and when the Elizabeth Line (Crossrail) launches, Bond Street and Paddington will be key stations, connecting the corners of London to Surrey and Hertfordshire in exceptional time. The location is perfect for anyone seeking vibrant city living alongside access to London’s Royal Parks.

Led by Native Land, TwentyFive is a joint venture with The Portman Estate as part of their strategy to reinvigorate and reposition its assets in the thriving Marylebone area. Marylebone property has remained popular with high-net-worth individuals according to Knight Frank, defying the “escape to the country” exodus that other neighbourhoods experienced due to the pandemic.

Native Land has a reputation for creating enviable and sophisticated prime location homes such as Holland Park Villas and Burlington Gate. Building on its esteemed reputation, 15 of the 25 apartments at TwentyFive sold pre-completion – notably, to owner-occupier buyers. Knight Frank is the sales agent and prices start from £1.45m.

Oliver Fenn-Smith, Chief Executive of The Portman Estate said: “Over the next 10 years The Portman Estate is committed to investing more than £300m into Marylebone and the surrounding areas.  We are delighted to be partnering with Native Land on this milestone development for West Marylebone, alongside other projects, including 100 George Street.”

Alasdair Nicholls, Chief Executive of Native Land said: “It is a great privilege to be working in partnership with The Portman Estate to enhance this part of central London. TwentyFive will help to meet the demand for high-quality homes in the city, after the sell-out success of our other centrally located prime developments.”