fbpx
Amtico

Flawless Creations In A Virtual World

23.10.19

World renowned flooring company, Amtico recently approached White Crow Studios to help them visualise their new Signature Collection. Amtico required CGI imagery that would be photo realistic enough to sit convincingly alongside their traditional brochure photography.

Our artists can accurately recreate the distinct qualities of wood; be it natural, stained, untreated or engineered. Laying patterns are followed and lighting conditions accurately reflected. The same considerations are taken into account when installing a floor digitally, as they are in the real world.

For the launch of their new commercial range, Amtico decided to use CGI for room sets that would be difficult to photograph. The brief included traditional locations such as hotel bedrooms and bathrooms but also more bespoke locations such as restaurants and cruise ships.

Our designers were able to create room sets that suited the luxury nature of the Signature range. Once created, each roomset could then be re used to illustrate each variation of floor pattern and colour. CGI is ideal for showcasing a whole product range in this way without the environmental impact of a real life installation.

Amtico found the CGI approach to be far more flexible than photography, furniture and lighting for example could be easily changed to get the required results.

"Working with White Crow has enabled us to really push how we show our Amtico flooring designs. We were able to create images of beautiful and diverse commercial spaces such as hospitality and leisure, workspace, retail, and marine vessels, which included large environments that can be costly to achieve in a traditional studio or on location. Within these spaces we were able to experiment with product combinations and zone areas to demonstrate the realism of a space showing customers the possibilities of our products and how they can be used" 

- Lorna Williams

After years of research and development White Crow Studios have built a team of talented artists who are able to visualise all types of flooring material using the latest 3D rendering techniques.  Our high resolution imagery will showcase the unique properties of your flooring, going beyond the limitations of traditional photography.

www.whitecrowstudios.co.uk

Abode Affiliates

  • Alleyne Real Estate
  • Blevins Franks
  • Coldwell Banker
  • Crane Resorts
  • The Hideaways Club
  • Monaco Real Estates
  • RDO
  • Rosemont Consulting
  • St Francis Links
  • Unique Home Stays
  • Yoo
  • Worldwide Dream Villas
  • Cyan International Properties
  • Enigma Yachts Limited
  • Cornerstone Tax Advisors
  • Lida Cucina
  • Pedini London
  • Alexander James
  • Wings
  • Moore Stephen
  • Ibiza Transit Express
  • Oyster Yachts
  • Jumeirah
  • Wall Street Luxury
  • Heron Real Estate
  • Edenhurst
  • MG&AG
  • Gama Property
  • Touch Design Group
  • St Edward
  • Ultra Villa
  • Luxury Italian Living
  • Habitat First Group
  • BDO
  • 7Storeys
  • Smart Currency Exchange
  • Strutt and Parker
  • Prestige Architects
  • Worldwide Property
  • Panorama
  • Dimora
  • Dominic McKenzie Architects
  • The Coastal House
  • Chamonix Ski Chalet
  • Luxe Caribbean Properties
  • Harry Manning
  • Smart Living
  • Isle Blue
  • MAS Marbella
  • London Fractions
  • QTD
  • Page Architects
  • Millgate
  • Jersey Finance
  • guernsey-relocations-logo
  • viberts-logo
  • b-williams-management
  • kpmg-logo
  • author-interiors
  • Wilkinson Beven
  • BoConcept
  • Ante Vrban
  • Experience Invest
  • Move 2 Gozo
  • Deborah Garth
  • Extex
  • You home
  • Ra Shaw Designs
  • Caudwell Collection
  • eastwood private client
  • accanto-interiors
  • Fritz Hansen
  • capital-rise
  • jarrods-staircase
  • neil-davies-logo
  • Tina Shone Group
  • Taplow riverside
  • Aimo
  • ns-ceramics-logo
  • Rusk
  • Consilium Expert Group
  • Ben Krupinski Builder

Enter your dream destination