Dubai’s Chelsea-Branded Towers: World’s First Football Residences Launch In London

DAMAC Properties, one of the UAE and the Middle East’s largest private real estate developers, has announced the launch of the sixth and final tower of Chelsea Residences by DAMAC, following the exceptional sell-out performance of the first five towers.

Developed in partnership with Chelsea Football Club, the landmark project has attracted strong demand from international investors and end-users, reinforcing the appeal of its waterfront location, branded residential proposition and lifestyle-led design.

The launch of the final tower now presents the last opportunity to own an apartment within the world’s first football-branded residence. With Chelsea Football Club’s global fanbase and deep-rooted heritage in London, Chelsea Residences by DAMAC offers buyers the opportunity to own a residence connected to one of the world’s most recognisable sporting institutions, extending the Chelsea experience beyond Stamford Bridge.

As of 2025, Dubai leads the global branded residences market, with strong growth in transaction volumes of 26 percent YoY and growth in value of 51 percent YoY. Prices command a significant premium, going as much as 64 percent over non-branded units.

Dubai continues to attract international buyers due to its world-class infrastructure, tax-efficient investment environment, lifestyle offering and growing reputation as a global hub for luxury living. Against this backdrop, Chelsea Residences by DAMAC offers a unique proposition, combining branded real estate, all sea-view apartments and curated amenities centered around football, wellness and resort-style living.

Chelsea Residences Tower C has a limited number of units available for sale, including one-bedroom, two-bedroom and three-bedroom residences. Prices start at GBP 521,000 (AED 2.56 million), with sizes starting from 827 sq ft. Apart from the unobstructed views of the sea and the Dubai skyline, residents also enjoy access to several branded amenities including the Summit, the UAE’s only rooftop football pitch, the stunning blue-sand beach inspired by the team colours, and the Beach Club.

As international interest in Dubai real estate continues to grow, the launch of the final tower presents UK and international buyers with a final opportunity to invest in one of the city’s most distinctive branded residential developments, combining luxury waterfront living with the global appeal of the Chelsea Football Club. Having delivered more than 8,800 units across Dubai in 2026, DAMAC is committed to creating lifestyle-driven communities that elevate everyday living into an immersive experience.

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