World Renowned Reputation

The international property market is competitive, with cities like Dubai, Hong Kong and New York at the top of their property game, but as property search agent Jazmin Atkins explains, London is still the preferred choice

London is an exceptionally diverse and cosmopolitan city brimming with culture, thanks to an abundance of museums, historic landmarks and the dynamic West End, not to mention world-renowned restaurants and nightlife, sitting alongside a global economic hub and thriving business sector. It’s also considered by most, to be a friendly and safe place with easy local and international travel options. It’s no wonder it draws investors from across the globe.

UHNW families and individuals choose London for several reasons: London property is considered a strong asset class and a safe place to park your capital. Property values have also witnessed an upward trajectory ensuring a solid return on investment. Property developments offer excellent build quality, advanced technological innovation and clever design. London is also major international hub for talent, business and lifestyle. Buying a property in the capital is more than just bricks and mortar, it’s seen as a solid asset worth investing in and ultimately a superior lifestyle choice.

Firstly, the real estate industry is changing. Large corporate estate agents’ market dominance has been fragmented by social media-savvy boutique agencies. The latter have a diverse listing of quality properties and are disrupting the market by producing brilliant property posts and reels on social media. Moreover, they don’t feature on the usual property portals. A recent article in Bloomberg mentioned that more properties are being sold via social media than ever before. 11% of sales in the last quarter of 2022 were private social media deals. In order to access this ‘advanced market’, more buyers instruct property search agents to have all essential full coverage.

The pandemic, the war in Ukraine and expensive debt have further weakened overall buyer sentiment in the global market. However, in London, the lack of available stock and the return of the cash-rich international buyer has sustained values. When a desirable property comes to market, buyers compete to secure it.

New developments in Prime Central London that partner with world-famous hotel brands, further enhance the investment offering and it’s no longer just about buying a suitable property, it’s about the associated lifestyle perks from state-of-the-art gyms, concierge services and business centres to cinema rooms, restaurants and retail therapy.