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Women Now Comprise 54% Of Luxury Homeowners Under 35

14.06.23

Women account for 54% of luxury homeowners under 35, indicating a significant female presence in the purchasing of luxury real estate, reports Abode2.

Following a new study from Luxury Portfolio International, more women are now climbing the corporate ladder and achieving financial success on their own, with an equal percentage of men and women in corporate leadership – 48% – reporting that they hold executive leadership positions. This is reflected in the changing demographics of luxury homeowners.

Affluent young women are on trajectory to level the playing field, wielding purchasing power, wealth accumulation, education and corporate positions to make serious real estate decisions earlier in their life. This has major ramifications for brands and retailers targeting homeowners and the luxury property sector.

The latest findings are part of Luxury Portfolio’s ongoing State of Luxury Real Estate research, taking a deeper look at the evolving global demographics of luxury homeowners and what it means for the industry.

The data was collated from surveys in 24 countries, including the United States, United Kingdom, key parts of Western and Southern Europe, Middle East and Asia Pacific.

The study also reveals that among luxury owners under 35 years old, 51% have a master’s degree or higher, while this figure stands at 62% for those aged 35-64.

Overall, the younger generation remains a highly educated and ambitious group.

The data also indicates that younger individuals are making significant strides early in their careers and are acquiring luxury homes at a faster pace than previous generations.

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