Vertus to launch first build-to-rent project


Canary Wharf Group’s new build-to-rent arm, Vertus, is launching its first development on the privately-owned Canary Wharf estate.

10 George Street will feature a collection of 327 apartments available exclusively to the rental market and will be available to lease from early 2020.

Alastair Mullens, head of Vertus, commented: “The build-to-rent market has seen unprecedented growth in recent years and Vertus’ projects will alleviate the demand for private rented homes on the Canary Wharf Estate.

“Allowing tenants the ultimate lifestyle, the Vertus team will be available 24/7 to help residents with a whole host of services, from maintenance, apartment cleaning, dry cleaning and parcel deliveries.

“Build-to-rent is becoming more prominent but the services at Vertus will set a new standard for what residents can expect in a rental development. We’ll also be hosting a wide array of events so residents can get to know each other and really develop a community here.”

There are now almost 150,000 build-to-rent homes complete, under construction or in planning across the UK, a significant increase of 20% from the same period last year.

London and Manchester have unsurprisingly led the movement, with other major cities following close behind.

The properties at 10 George Street have been furnished by award-winning interior design house Angel O’Donnell.

Club Vertus includes a lounge, expansive south-facing garden terrace, private event space, and a bar area with automatic wine dispensers.

Additionally, some areas will be available for residents to book for private use and events, and there are two Sleep Suites for guests of residents to stay in.

There will also be a private gym for residents, run by wellness experts Antidote, part of the Health Concierge Group.


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