White Crow Studios generate imagery for the Watermark Collection

The Watermark Collection


The Watermark Collection engaged with White Crow Studios earlier this year after seeking computer generated imagery for their upcoming new product launch. The luxury brassware manufacturers are pioneers in the industry producing unique, industrially inspired handmade faucets and fixtures for discerning interior designers all over the world.

The brief was to produce CGI product shots but also to create a consistent series of lifestyle shots that show the product fitted in inspirational, on-brand, interior environments. The environments needed to not only be photorealistic but to also engage with the audience.

The room set design would undoubtedly have been unfeasible to re-create with photography. Not only was manufacturing only just getting underway, it simply would have been cost prohibitive to re-create a marble bathroom in an empty warehouse or studio location only to be photographed for a day before dismantling.

Chief Executive Officer for The Watermark Collection Benjamin Peak explains the briefing process: “For me the type of response generated in the viewer should be “WOW that is an insane bathroom, there’s no way that I’d do it in my own space but as an image I love it. After viewing the initial room set design concepts from White Crow Studios I quickly realised the artistic flare and imagination this studio had capture with our products. The mass red travertine was a risky step without diverting to another material but it really compliments the vintage brass finishes.”

Of course, risky or not if the red travertine bathroom had not received a positive reaction the decision could have been easily reversed, that is the appeal and advantage of creating the environment in a 3D space. Unlike traditional photographic methods, CGI provides the client with the flexibility to change their mind without going to the expense and time of a re-shoot.

The challenge as visualisation artists was to re-create and emphasise the unique brushing technique developed by the craftsmen of The Watermark Collection, giving the product the sophisticated boutique finish it is known for.

After reviewing the actual samples of the brass we first photographed them in order to re-create the colour texture to be applied onto the 3D model. Artificial lighting in our 3D Studio Max software and Corona renderer can affect the colours of products within the imagery therefore it is most important to be able to match to the original colour samples as accurately as possible.

The results of the imagery speak for themselves. The titanium mono block taps in vintage brass add industrial chic, the minimalist lines and maximalist marble meet together in this luxurious red marble bathroom, all finished off with an infinity titanium bath set.


Abode Affiliates

  • Alleyne Real Estate
  • Blevins Franks
  • Coldwell Banker
  • Crane Resorts
  • The Hideaways Club
  • Monaco Real Estates
  • RDO
  • Rosemont Consulting
  • St Francis Links
  • Unique Home Stays
  • Yoo
  • Worldwide Dream Villas
  • Cyan International Properties
  • Enigma Yachts Limited
  • Cornerstone Tax Advisors
  • Lida Cucina
  • Pedini London
  • Alexander James
  • Wings
  • Moore Stephen
  • Ibiza Transit Express
  • Oyster Yachts
  • Jumeirah
  • Wall Street Luxury
  • Heron Real Estate
  • Edenhurst
  • MG&AG
  • Gama Property
  • Touch Design Group
  • St Edward
  • Ultra Villa
  • Luxury Italian Living
  • Habitat First Group
  • BDO
  • 7Storeys
  • Smart Currency Exchange
  • Prestige Architects
  • Worldwide Property
  • Panorama
  • Dimora
  • Dominic McKenzie Architects
  • The Coastal House
  • Chamonix Ski Chalet
  • Luxe Caribbean Properties
  • Harry Manning
  • Smart Living
  • Isle Blue
  • MAS Marbella
  • London Fractions
  • Page Architects
  • Millgate
  • Jersey Finance
  • guernsey-relocations-logo
  • viberts-logo
  • b-williams-management
  • kpmg-logo
  • author-interiors
  • Wilkinson Beven
  • BoConcept
  • Ante Vrban
  • Experience Invest
  • Move 2 Gozo
  • Deborah Garth
  • Extex
  • You home
  • Ra Shaw Designs
  • Caudwell Collection
  • eastwood private client
  • accanto-interiors
  • Fritz Hansen
  • capital-rise
  • jarrods-staircase
  • neil-davies-logo
  • Tina Shone Group
  • Taplow riverside
  • Aimo
  • ns-ceramics-logo
  • Rusk
  • Consilium Expert Group
  • Ben Krupinski Builder
  • Swoffers
  • Guernsey Relocation Services
  • Douglas Graneto
  • Strutt & Parker
  • wilsons
  • MJC Associates
  • plainspace
  • Fine & Country
  • Bramble Ski
  • Page Architects
  • Penthouse queen
  • Sarco_Affiliate_Logo
  • taylor wimpey
  • cooper-gardner
  • M Design Architects
  • codan
  • Lovells
  • London DE
  • Prime Lands Group
  • Bellegarde Estates
  • Sinclair
  • Pippa Paton
  • Ecole d'Humanite
  • Miller
  • Benedek Lewin
  • Inspired Villages
  • Huelin Homes
  • Gaudin
  • Lovells Property
  • Racecourse Lodge Logo
  • Paseo
  • Moores Rowland
  • Lemay + Escobar
  • Octagon
  • Locate Isle of Man
  • Newlands of Stow
  • Hawksford
  • Holdun
  • St George's International School
  • Schule Schloss Salem
  • AR Architecture
  • lazaro
  • Sella Concept

Enter your dream destination