The John Bell & Croyden Anniversary Award


Luxury skincare brand SEABODY has been unveiled as the winner of the prestigious John Bell & Croyden ‘Anniversary Award’ launched in celebration of London’s iconic luxury pharmacy’s 225th anniversary to find the next big beauty brand.

The innovation-led Irish brand has pioneered a unique collection of luxury oceanic based food supplement and skincare products that utilise ocean plants from the Irish Atlantic coastline. They exclusively use organically certified, sustainably cultivated, and hand-harvested seaweeds from the Wild Atlantic Way, employing zero-waste clean technologies to extract potent bioactive ingredients. Their packaging choices are equally eco-conscious, featuring infinitely recyclable glass, forest steward certified paper, and biodegradable inks.

In a fiercely competitive contest, SEABODY surpassed nineteen other innovative beauty, health, and wellbeing brands that had secured coveted spots on the shortlist. The brand's co-founder, Dr. Helena McMahon, is dedicated to creating high-efficacy, clean-label products, with sustainability at the heart of their mission.

Quote from Dr. Helena McMahon about winning the award:

“Winning the John Bell & Croyden award is such a huge honour for Seabody. As a science led brand

with full commitment to positive impact, beauty and wellness, quality and efficacy, there is huge

alignment between our brand’s ethos and values and that of John Bell & Croyden.”

SEABODY’S skincare products have been biodesigned, based upon a deep knowledge of skin health and bioactive to create high efficacy products, which are all nature based, vegan aligned and deliver a luxury sensory experience. The Glycan Enrich Moisturiser, the tech-powered brand’s first product to reach hero status, is an ultra-nourishing, hydrating product, enriched in Maraderm ™ super concentrate in addition to key actives such as vegan omegas, ceramides, squalane and niacinamide. This supercharged formula works with your skin to hydrate, smooth and reduce the appearance of fine lines and wrinkles.

The John Bell & Croyden 'Anniversary Award' was organised by the iconic Wigmore Street store in collaboration with Country & Town House and CEW UK. The competition was open to all young and innovative independent brands, with a requirement for entrants to submit a collection of at least three ethically-produced products that deliver proven results.

Over 80 new brands participated, with a rigorous selection process ultimately shortlisting nineteen contenders for the next round. These final selected few had the opportunity to present their brand and product range in full to the esteemed panel of judges.

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