Retiree Rental Rise


With the rise of the ‘Silver Renter’ Generation, Pegasus has launched it’s new luxury rental collection at Fitzjohn’s, Abode2 takes a tour

Pegasus, part of the Lifestory Group a leading developer of premium later living communities has launched a collection of 10 apartments available to rent, alongside those available to purchase, at its newly launched development Fitzjohn’s - exclusively for those over 60. With a sharp rise in the over-60s rental market over the past few years known as the ‘silver renter generation’, and The Centre for Ageing Better (CfAB) predicting one third of people over 60 could be living in privately rented accommodation by 2040, the rental collection at Fitzjohn’s has been curated to meet this demand.

Combining luxury living with lifestyle amenities, Fitzjohn’s is arguably the finest new later living community in Hampstead, located at No.79 Fitzjohn’s Avenue, with apartments available for immediate occupation. The newly released collection of homes available to rent at Fitzjohn’s includes apartments ranging from a 1353 squre foot two-bedroom ground floor apartment to a 1969 square foot three-bedroom third floor apartment. The collection spans the ground to third floor of the development with the ground floor apartments boasting private gardens or terrace space. The rental apartments start at £8,620 pcm.

Recent market research has shown a sharp rise in the over-60’s rental market over the past few years, with the Government’s English Housing Survery stating that around 371,000 people in later life are currently in private rented accommodation. Renting for the over 60’s not only frees up capital for use in other aspects of life but also allows for more freedom of choice with location, amenities and health care provision. The luxury lateral apartments at Fitzjohn’s alongside the equally luxurious facilities including a wellness lounge and spa and private off-street parking are a true rarity in central London. The apartments have been created to ensure that those looking to move to the development do not have to sacrifice on space and can enjoy all that Hampstead has to offer while living in residences that have a vast palatial air. What the rental collection at Fitzjohn’s also provides is the ability to ‘try before you buy’ allowing residents to experience all that the development and Hampstead Village has to offer before committing to purchase.

Each residence at Fitzjohn’s has a distinctive design and layout, ensuring the customer has unrivalled options and choices that meet their personal requirements. Perfect for homeowners used to living in large family houses the extremely spacious apartments have grand entrance halls, large dual aspect rooms with deep bay windows, Juliet balconies, high ceilings and full height windows. The development’s elevated hilltop location provides the apartments on the upper floors with sweeping panoramic views over Central London.

Within Fitzjohn’s, each apartment offers interconnected rooms and hallways which allows for maximum flexibility in how the spaces are used, with Juliet balconies to all the principal rooms allowing for fresh air and light to cascade into the living spaces. Residents could turn a dining room into a second living room; a bedroom could be used as a library, study or dressing room; and two adjoining bedrooms could be combined to create a large principal bedroom suite with bedroom, day room, main bathroom and twin walk-in wardrobes.

The spacious kitchens are well equipped with integrated appliances, breakfast bar and marble worktops. The luxurious fully tiled bathrooms have large format stone flooring and walls with polished nickel finishes, wall-mounted mirrors and a wet-room rainforest shower. The apartments on the garden floor have the benefit of their own outside private garden terraces.

The facilities at Fitzjohn’s range from concierge staff who are available 24 hours a day to assist in any way possible, seating area overlooking the garden, owner’s club lounge and lift lobby with library to a health spa with exercise studio, wellness lounges, hydrotherapy pool, sauna, steam room and treatment/beauty salon. Pegasus pride themselves on offering services that are personal, attentive and discreet to ensure complete support and puts wellbeing at the forefront of the living experience.

Francesca Fox, Lettings Manager at Beauchamp Estates says: “We are currently seeing a strong demand for quality rental accommodation for those over 60 with a distinct lack of opportunities currently on the market. The newly launched collection at Fitzjohn’s provides everything those over 60 are looking for including rare private off-street London parking. The rental collection provides the ability to ‘try before you buy’ allowing residents to experience all that Hampstead Village has to offer before making any permanent commitments - something we are seeing demand for more and more.”

Adam Nachman, Associate Director and Lettings Area Manager at Goldschmidt & Howland says: “What we have witnessed in the later living rental market is that the flexibility that renting provides is main the reason for people over 60 choosing to rent. The market is also filled with those from outside the area of Hampstead who desire to ‘test’ the area and see how it feels to live there before committing to a purchase, which makes the rental options at Fitzjohn’s so advantageous. Fitzjohn’s provides an opportunity to bridge a very niche gap in the market for those in later life looking for a luxurious block with an abundance of fabulous amenities in a central village location.”

Emily Nesbitt, Regional Marketing Director at Lifestory Group says: “Combining luxury living with lifestyle amenities including a spa and pool designed to assist health and wellbeing Fitzjohn’s is the finest new later living community in Hampstead. We are delighted to be offering rental options on a select collection of our beautiful and extremely spacious apartments which ensure that occupants will not feel they are downsizing, merely relocating into a voluminous lateral apartment.”

The show penthouse is now available to view. Apartments are available to purchase from £2,220,000 and selected apartments are available to rent from £8,620 pcm. Goldschmidt & Howland and Beauchamp Estates are appointed as sole agents.


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