fbpx

Post Covid Signals Renaissance For Out-of-Town Retail

13.08.20

Two of Northern Ireland’s largest out-of-town retail schemes are bucking the nationwide trend of a steep decline in shopper footfall and spend, with big brand retailer sales at these locations outperforming those at other outlets across the UK and Europe.

Since opening their doors on June 15th, The Boulevard, Banbridge and The Junction, Antrim have enjoyed a significant rise in footfall comparable to the same period in 2019 and unlike many high streets, this hasn’t dipped dramatically as the novelty of being out wears off. In the last fortnight alone, between both schemes the footfall was up by as much as 15% than it was in the same fortnight last year.

Major anchor tenants have reported outperforming many of the strongest UK schemes, with feedback showing Northern Ireland is consistently performing better than the rest of the UK. Brands such as Beauty Outlet, GAP, Mountain Warehouse, Denby, Asics and Nike are seeing sales increases between 10.5% and 124.6%. Fresh air, free car parking and extensive square footage are just some of the reasons that owners Lotus Property attributes to the success of both schemes.

“With fresh air, green spaces, minimal touch points and one-level free parking, we have really been able to capture shopper confidence at a time when returning to physical stores may still be approached with caution. At both schemes, we also invested heavily into PPE, social distancing measures and hand sanitising stations to ensure a safe and comfortable shop for both staff and customers,„, commented Alastair Coulson, managing director, Lotus Property.

“As landlords, we take a 360ᵒ approach, which includes the likes of fabric improvements, marketing, research, working with our tenants, training, risk management – all to maximise income & footfall. We approach our schemes with a department store mindset to help customers stay longer and spend more. This includes getting the right mix of tenants and stock, ensuring point of sale is the best it can be and creating a desirable retail experience in the form of onsite activity that appeals to families and fashionistas alike,“ added Coulson.

“We’re prepared that post-Covid the future of retail may look very different but we’re very pleased with how the first month of reopening has gone and are greatly encouraged by it. We are confident that our approach will continue to attract shoppers for our tenants and despite the very strange year, we’ve some exciting developments on the horizon at both schemes, which is also encouraging for the overall outlook of retail in Northern Ireland,” concluded Coulson.

Abode Affiliates

  • Alleyne Real Estate
  • Blevins Franks
  • Coldwell Banker
  • Crane Resorts
  • The Hideaways Club
  • Monaco Real Estates
  • RDO
  • Rosemont Consulting
  • St Francis Links
  • Unique Home Stays
  • Yoo
  • Worldwide Dream Villas
  • Cyan International Properties
  • Enigma Yachts Limited
  • Cornerstone Tax Advisors
  • Lida Cucina
  • Pedini London
  • Alexander James
  • Wings
  • Moore Stephen
  • Ibiza Transit Express
  • Oyster Yachts
  • Jumeirah
  • Wall Street Luxury
  • Heron Real Estate
  • Edenhurst
  • MG&AG
  • Gama Property
  • Touch Design Group
  • St Edward
  • Ultra Villa
  • Luxury Italian Living
  • Habitat First Group
  • BDO
  • 7Storeys
  • Smart Currency Exchange
  • Prestige Architects
  • Worldwide Property
  • Panorama
  • Dimora
  • Dominic McKenzie Architects
  • The Coastal House
  • Chamonix Ski Chalet
  • Luxe Caribbean Properties
  • Harry Manning
  • Smart Living
  • Isle Blue
  • MAS Marbella
  • London Fractions
  • Page Architects
  • Millgate
  • Jersey Finance
  • guernsey-relocations-logo
  • viberts-logo
  • b-williams-management
  • kpmg-logo
  • author-interiors
  • Wilkinson Beven
  • BoConcept
  • Ante Vrban
  • Experience Invest
  • Move 2 Gozo
  • Deborah Garth
  • Extex
  • You home
  • Ra Shaw Designs
  • Caudwell Collection
  • eastwood private client
  • accanto-interiors
  • Fritz Hansen
  • capital-rise
  • jarrods-staircase
  • neil-davies-logo
  • Tina Shone Group
  • Taplow riverside
  • Aimo
  • ns-ceramics-logo
  • Rusk
  • Consilium Expert Group
  • Ben Krupinski Builder
  • Swoffers
  • Guernsey Relocation Services
  • Douglas Graneto
  • Strutt & Parker
  • wilsons
  • MJC Associates
  • plainspace
  • Fine & Country
  • Bramble Ski
  • Page Architects
  • Penthouse queen
  • Sarco_Affiliate_Logo
  • taylor wimpey
  • cooper-gardner
  • M Design Architects
  • codan
  • Lovells
  • London DE
  • HELENA JORNET FINQUES
  • Prime Lands Group
  • Bellegarde Estates
  • Sinclair
  • Pippa Paton
  • Ecole d'Humanite
  • Miller
  • Benedek Lewin
  • Inspired Villages
  • Huelin Homes
  • Gaudin
  • Lovells Property
  • Racecourse Lodge Logo
  • Paseo
  • Moores Rowland
  • Lemay + Escobar
  • Octagon
  • Locate Isle of Man

Enter your dream destination