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Perfect Fit

04.01.23

Taking a luxurious spin on daily sportswear, Abode2 caught up with KASAA COUTURE founder, Julia Kapitonova-Saada, to find out more about her passion and flare for practical, stylised design

What inspired you to set up KASAA COUTURE?

While living in Southeast Asia with my family, I felt limited by the activewear available at the time and was seeking highly technical, stylish and adaptable attire that could transfer from my dance and sport practice to my daily life. After studying the best high-tech materials and developing a monochromatic colour palette, together with my team, I created an athletic line that met my requirements, inspired by where fashion meets function with a colour psychology twist and a design that can be ageless and elegant regardless of the season or fashion trends.

Where did your passion come from?

When I was three years old, I began ballet classes at our local ballet academy. My parents had taken me backstage at the Royal Opera House one day and I saw ballerinas in beautiful gowns standing right in front of me, I still recall how thrilled I was. That's perhaps why I perceive every KASAAwoman as graceful and self-assured, just like a ballerina. I played a number of sports in addition to ballet, which helped me get the knowledge and skills I needed to better understand my body and develop my strength, flexibility and balance. I also enjoy playing tennis, and I've competed in local tournaments ever since I was a child. I found that there is a lot of room for advancement in the sportswear that is already on the market. So, seven years ago, the very first technical KASAA capsule was created using my experience and collaboration with designers.

 

How has your experience shaped the ethos of KASAA COUTURE?

Versatility: With KASAA attire, you can easily do dance or yoga classes and transition to HIIT or boxing, or you can simply go for a city walk with your friends or enjoy home staycation while still feeling supported, lightweight and elegant.

Performance: Our activewear provides you the self-assurance you need to succeed in challenging life situations.

Durability: According to our clients, our technical apparel is the most washable and long-lasting sports attire they have ever owned. Our items endure the test of time.

What is at the heart of your brand?

Our detail in tailoring and couture finishing sets us apart from others in the marketplace. We use technical finishes that you won't find in any other activewear brands, while our fabrics are soft and peau douce on the skin.

What exciting things are in KASAA COUTURE’s future?

We generally listen to our loyal clients, our friends and other people with an active lifestyle, starting with our team, to identify what their needs are. We discuss ideas and prototypes from them, then actively test-drive every prototype while we go about our activities and take notes for improvement. For the future, we will be focusing on updating our basic pieces, like weaving high-tech materials into our sleek design. Of course, we will maintain functionality and comfort as core values so that we do not lose sight of what KASAA COUTURE is all about.

Image Credit: Milana Love

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