London Calling


Prime Central London (PCL) undoubtedly boasts some of the most valuable and luxurious properties in the world. From the immaculate square gardens of Kensington to the cobbled mews of Marylebone, the market attracts real estate buyers, sellers and investors looking for the best in every category, including finish, location and amenities. Eligible investors can gain access to opportunities offered by this exciting asset class, thanks to prime property finance firm CapitalRise.

London crowned top city in the world

Driving the appeal of PCL property is the wealth of world-class economic, cultural and leisure opportunities London offers to its owners, investors and residents. London was recently named the greatest ‘megacentre’ in the world, beating the likes of New York, Paris and Shanghai to be crowned the finest city for factors including economic opportunities, quality of life and social capital by Boston Consulting Group. With a thriving financial hub, a wealth of cultural attractions and some of the world’s top-ranked restaurants, it’s not hard to see why London is widely regarded as one of the most aspirational cities.

Almost fixed supply reinforces market resilience

The naturally constrained supply of property in the most desirable areas of the capital also contributes to the enduring appeal of the PCL market, drawing interest from across the world. Whereas large-scale housing estates can be developed in more spacious areas, much of PCL lies within highly developed areas, often with protected historical architecture. The finite space in the likes of Belgravia and Chelsea ensures that prime central London property remains relatively rare and incredibly valuable.

Strong and consistent market performance

Because of these dynamics, the PCL property market often records a much stronger performance than the wider UK market. Savills notes that PCL transactions rocketed by 48% from H1 2019 to H1 2022, while total UK transactions grew by just 9% in the same period. New data from Knight Frank also attests to the robust performance of the PCL sector, recording the highest number of super-prime sales for the past five years in 2022, and a total of £2.8 billion spent in the latest 12-month period (the highest in seven years). PCL property has long been a highly resilient investment, and this undoubtedly remains the case today.

Uma Rajah comments: “All CapitalRise Co-Founders join me in investing our own capital into every project we list. Through being highly selective in our search for borrowers, investors, and investment opportunities, we have scaled the business considerably and repaid over £135m million to our investors with no investment losses. The market conditions remain favourable and offer plenty of opportunities to increase the number of outstanding properties brought to market.” CapitalRise was founded with a clear mission: to disrupt and democratise prime property investing.

To learn more about CapitalRise, visit the website here: www.capitalrise.com


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