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Glorious Skincare

14.08.21

Skin & Glory is a luxury skincare brand that stands out and is celebrated for their strong philosophy anchored around holistic, cosmetics and wellness. To find out more L-J Andrew spoke to founder Daniella Finch about their unique approach

Skin & Glory is a brand that really stands out in the industry as a brand that cares. Why did you choose to centre the brand around holistic cosmetics and wellness, and how do you maintain these values at the core of what you do?

Everything works in synergy. When we are young, we focus on achieving external beauty without acknowledging the importance of aspects like diet and physical wellness. The Skin & Glory holistic approach recognises this relationship between lifestyle and physical appearance.

Rather than prescribing magical topical treatments, we are building a community that empowers others to share practical advice on achieving inner beauty through optimum physical health. It is this holistic lifestyle that enables our customers to yield the best results from our products.

With ranges of products that benefit all skin and hair types, how do you keep your products innovative, and what drives the innovations?

As an inclusive brand, we strive to research ingredients and develop products that give definitive results for each skin and hair type. Keeping our products innovative involves listening to the needs of current and potential customers. Staying current with the issues raised about personal care products currently on the market enables us to proactively research alternative ingredients and processes for our product formulations.

An innovation may be driven by many different factors. For example, the news that a popular ingredient is causing irritation or annoyance. We would then look to create an improved formula that allows the customer to enjoy the benefits of the ingredient without the negative physical side effects or application difficulties.

Tell us more about the Skin & Glory philosophy of transparency and honesty and what that means to you.

At Skin & Glory, we value staying true to who we are and what we stand for. Serving the community genuinely is a foundational principle and one that is very close to my heart. The care that we put into our products reflects the genuine care that we have for people, and this translates into transparent communication about our ingredients and materials. We ensure that our suppliers share our value for honesty in providing us with fair trade ingredients that are locally sourced when possible or come from deals with cooperatives.

Our purpose is to combine premium ingredients that complement each other. We pride ourselves on our use of natural organic ingredients, but we do not shy away from incorporating clinically proven actives to ensure superb results. Our products are led by science and powered by nature. We find this to be the perfect balance — and one that we are open to sharing with our customers.

There is a strong sense of social responsibility at Skin & Glory, from being against animal cruelty to prioritising locally sourced materials. Why is social responsibility so important for you?

Skin & Glory is founded on a strong sense of community. We are motivated to do as much as we can to protect the planet for future generations. This means caring about how our raw natural ingredients are sourced so that we do not contribute to stripping mother earth of her natural resources. We would also favour a safe synthetic alternative to a natural ingredient that would be derived from an animal source.

As the founder, I am driven by a desire to create a better world, and at its foundation, this means giving back to the local as well as the wider community. Skin & Glory donates a percentage of profits to Mind BLMK to enable people in need to access mental health services. Without the support of such services, I would not have been able to envision achieving what I have today.

As a brand you created “Promises to You.” Can you tell us a little about what they are and what they mean to you and your customers?

Our promises are centred around keeping our customers both happy and healthy. We are committed to providing good quality products that deliver amazing results at an affordable price, and the customer experience is personalised for the individual.

Our wider mission is to create a greater general wellbeing for our customers. Starting with a base of good quality personal care products, Skin & Glory empowers its customers to remain the best version of themselves by taking control of their all-round physical, emotional, and spiritual health.

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