Fine Fashion


Softly Softly brings you a collection of the finest products produced from one of the most exclusive fibres in the world - alpaca fibre.

Sustainable, eco friendly and ethical alpaca is truly the perfect fabric for todays environmentally responsible consumer. Alpaca fibre is soft, lightweight, hypoallergenic and temperature controlling.

This beautiful fibre was treasured by the ancient South American Andean civilisations, who reserved alpaca for Incan royalty.

For the Inca people alpaca had a higher value than both silver and gold.

It is known as “The Fibre of the Gods” It remains one of the worlds most beautiful natural products.

Women’s Collection

New for A/W 20 we have stunning 100% premium alpaca fibre capes, in camel and black.

The ultimate wear anywhere accessory. Our alpaca blanket wraps can be worn as a big scarf or wrap, used as a blanket for travelling or socializing outside and also look gorgeous as a throw on your sofa. They come in a range of beautiful shades, from subtle neutrals to bright statement colours.  Smaller shawls and scarves are in the collection,  in a wide colour range, and are exclusive to Softly Softly.

Men’s collection

For men we have a selection of 100% premium alpaca fibre scarves, in a range of colours and exclusive to Softly Softly, they are soft and lightweight, perfect for a country walk or smart enough for formal night out.

Lifestyle Collection

Softly Softly have designed, in collaboration with a fibre mill in Scotland, an exclusive 50/50 yarn blend from our own premium alpaca fleece and rose fibre. Rose fibre is produced from the stems of roses and is comparable to silk for strength and lustre but is more sustainable as it is a by product of rose production and would normally be discarded.  We breed our own elite award winning alpacas on our farm in Northampton, UK. By using our own alpaca fibre we can trace every part of the production and ensure the highest standards of animal care. The ‘Alpaca Rose’ collection is designed by us and hand woven in Scotland.

Our lifestyle home collection includes ‘Alpaca Rose’ and 100% alpaca throws, blankets and cushions.

A small family run business manufacture our alpaca bedding range that includes duvets, pillows and mattress toppers. Alpaca fibre is naturally dry and anti allergenic, as there is no lanolin, therefore it does not attract dust mites. This is a great benefit for any asthma or allergy sufferers. The hollow individual fibres trap air, keeping you cool and dry during sleep in the summer months and warm in the winter. This benefit eliminates the need for different bedding for different seasons. The bedding is filled with 100% UK fibre, the outer layers are natural cotton. The manufacturers are approved by the Vegetarian Society and are GOTS (Global Organic Textile Standard) certified.

Luxury Alpaca Travel Set

We have recently launched a brand new travel set. Made from 100% premium alpaca it includes a stunning blanket, that can also be worn as a wrap or a scarf.  Cosy alpaca socks, a contoured eye mask and a travel mask make up the set. Best of all the bag has a silk lining so it can be turned inside out and used as a pillow case. Available in light grey or navy blue. This is the ultimate travel accessory and totally unique to Softly Softly.

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