fbpx

Eye Spy

04.05.21

From bright colours to human touches, research identifies what catches a buyer’s eye when viewing houses online

With a flurry of buyer interest expected ahead of the Stamp Duty holiday ending in June, new eye-tracking research has revealed exactly what people look for when browsing property listings online.

Strike, the free online estate agent, used specialist eye-tracking software to discover what attracts a buyer’s attention when scrolling through homes online — and what aspects of the home get missed, or even what puts viewers off.

From the study, Strike has revealed what people actually look for when searching for properties online.

When flicking through property photos, buyers are drawn to bright colours — as well as any unusual objects. While particularly loud or garish features were found to be off-putting, little flashes of colour caught people’s attention and were received positively.

Personal touches, like family photos or selected decorations were seen as a good addition, as longs as the personalization isn’t overdone, which can make it hard for buyers to visualise the property as their own  — study participants often lingered on images where family or personal elements were present.

People immediately look at how rooms are dressed and, perhaps most interestingly, the furniture has a large impact on their overall impression of the home — whether it’s included in the sale of the property or not. The study found that buyers are often unable to separate a room from the furniture and decorations in it, so if they don’t like them, they will quickly move on.

When viewing listings online, floor plans are the best way for buyers to visualise a property’s layout and participants often sought them out quickly after arriving on the page. Participants checked to see if the listing had a floor plan, then would  view the images, and return to look at the layout.

The study found that people form an opinion about properties within the opening two or three seconds — and quickly clicked off a page if their first impression was not positive. This underlines how crucial the main image on each listing is. If the first image didn’t make an impression many participants skimmed over the property and clicked away.

Buyers can be put off if they find it hard to appreciate how big the spaces are. The testing found that buyers’ eyes are instantly drawn to clutter and that they can form a negative impression. A little cleaning can go a long way.

High quality images are essential as viewers showed a strong aversion to photos that are blurred or unclear.

Jonathan Magill, UK Network Director at Strike, said: “The eye-tracking technology revealed exactly what people look at when browsing online and, although everyone prioritises different things, we are naturally drawn to certain things, such as bright colours, whether we realise it or not.”

 

www.strike.co.uk

Abode Affiliates

  • Alleyne Real Estate
  • Blevins Franks
  • Coldwell Banker
  • Crane Resorts
  • Monaco Real Estates
  • RDO
  • St Francis Links
  • Unique Home Stays
  • Yoo
  • Worldwide Dream Villas
  • Enigma Yachts Limited
  • Cornerstone Tax Advisors
  • Pedini London
  • Alexander James
  • Moore Stephen
  • Ibiza Transit Express
  • Oyster Yachts
  • Jumeirah
  • Wall Street Luxury
  • Heron Real Estate
  • Edenhurst
  • MG&AG
  • Gama Property
  • Touch Design Group
  • St Edward
  • Ultra Villa
  • Luxury Italian Living
  • Habitat First Group
  • BDO
  • 7Storeys
  • Worldwide Property
  • Dimora
  • Dominic McKenzie Architects
  • Harry Manning
  • Smart Living
  • Isle Blue
  • MAS Marbella
  • Millgate
  • Jersey Finance
  • guernsey-relocations-logo
  • viberts-logo
  • kpmg-logo
  • author-interiors
  • Wilkinson Beven
  • BoConcept
  • Ante Vrban
  • Deborah Garth
  • You home
  • Ra Shaw Designs
  • Caudwell Collection
  • accanto-interiors
  • Fritz Hansen
  • capital-rise
  • jarrods-staircase
  • neil-davies-logo
  • Tina Shone Group
  • Taplow riverside
  • Aimo
  • ns-ceramics-logo
  • Rusk
  • Consilium Expert Group
  • Ben Krupinski Builder
  • Swoffers
  • Guernsey Relocation Services
  • Douglas Graneto
  • Strutt & Parker
  • wilsons
  • MJC Associates
  • plainspace
  • Fine & Country
  • Bramble Ski
  • Penthouse queen
  • Sarco_Affiliate_Logo
  • taylor wimpey
  • cooper-gardner
  • M Design Architects
  • codan
  • Lovells
  • London DE
  • HELENA JORNET FINQUES
  • Prime Lands Group
  • Bellegarde Estates
  • Sinclair
  • Pippa Paton
  • Ecole d'Humanite
  • Benedek Lewin
  • Inspired Villages
  • Huelin Homes
  • Gaudin
  • Lovells Property
  • Racecourse Lodge Logo
  • Paseo
  • Lemay + Escobar
  • Octagon
  • Locate Isle of Man
  • Newlands of Stow
  • Hawksford
  • Holdun
  • St George's International School
  • Schule Schloss Salem
  • AR Architecture
  • lazaro
  • Sella Concept
  • Blakstad
  • SAREG
  • miller interior
  • Harrow
  • Pearson
  • Wealth Club
  • Yellow House Architects
  • Designer Touches
  • Zafiro

Enter your dream destination