Bargaining Blue Chips


Independent prime central London buying agent Caroline Takla has revealed details on a series of deals where significant price savings have been achieved. Founder and Managing Partner of award-winning agency The Collection, Caroline has honed her negotiation skills from a career spanning nearly 20 years, recently achieving impressive discounts of up to 35% for her clients.

The Collection’s most impressive money saving deal of the year goes to a stunning lateral penthouse close to Chelsea’s Sloane Square. Originally on the market with a guide price of £20million, Caroline worked closely with the appointed agent to agree a deal at £13.5million which included furniture, an effective saving of just under 35%. The deal was agreed and the buyer exchanged on the property in only 48 hours, completing a week later.

A second deal was agreed for a separate purchaser on a 6-bedroom townhouse on Wycombe Square, Kensington. Bought by the owners for over £11.5million in 2008, Caroline agreed the deal at £7.7million, saving the client 34% on the original price paid a decade beforehand.

The third deal of note took place on the prestigious Eaton Place. Here the original seller purchased the property for £5.3million, listed it this year for £4.75million and Caroline agreed the deal at £3.15million, a saving on the original purchase of 33%.

Caroline Takla, Founder & Managing Partner of The Collection, comments; “Clients are reliant on our knowledge of the market and negotiation skills in order to achieve the biggest possible saving on the price. Where sellers are pressured to move, whether it be the desperate need to upsize, divorce, or in some cases where the sellers are international and are looking to shift assets out of the UK, there are real deals to be done and value to be found. This is the case across a whole range of property classes, from unmodernised mansions, pied-a-terre’s and development opportunities.”

“December can go either way when it comes to the property market. And this year has been atypical for so many reasons not least of which are Brexit and the election. Some buyers and sellers are waiting to see how things turn out with these fundamental political events, others view the cost of waiting to be too great whether it be a seller with a negative view or a buyer with a positive one, where their respective pessimism and optimism meets is where the deal gets struck. Having a deadline, whether it be Christmas, an election or Brexit, provides an opportunity for focus before an inflection point in the curve.”

For further information, contact The Collection LLP on 020 7629 4200 or visit www.thecollectionllp.com

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