Winter Olympics Has Positive Knock-on Effect For Ski Property


Two months before it is set to take place, the 2018 Winter Olympics is having an impact on the property market, with high demand for chalets in the Alps.

South Korea will be hosting the sporting event in February and it is already acting as promotion for winter sports across the globe as well as demonstrating the diversity of today's skiing destinations. The Alps has long been one of the most important locales for the history of winter sports and ski tourism as a whole.

“The Winter Olympics is always exciting and it will be no different in PyeongChang,” says director Julian Walker. “This hugely popular quadrennial event was in fact born in the French Alps, specifically in Chamonix in 1924. It returned to France in 1968, to Grenoble, and then again in 1992, to Albertville.

“For those French resorts that were fortunate enough to participate, the Olympics helped put them on the map and have become an important part of their history.”

And as the event draws nearer, specific resorts are seeing a huge spike in demand in properties for sale due to the success of the sports associated with them.

Les Arcs – Speed Skiing

Part of the Paradiski ski area in the Savoie region, Les Arcs hosted the exhilarating speed skiing at the 1992 Winter Olympics. The event involves skiing as fast as possible down a straight downhill run, such that competitors often exceed 200 kilometres per hour.

The resort's Olympic speed run, known as the 'Kilometre Lancé' (Flying Kilometre), is in the Aiguille Rouge area of Les Arcs 2000, where the slopes are especially steep. Pro speed skiers still use it today while the public can use it under supervision. has new-build apartments in Les Arcs, available from €200,000.

Méribel – Ice hockey and Alpine skiing
Picturesque Méribel, a favourite with British skiers, is located in the centre of the vast Trois Vallées ski area, making it ideally placed for hosting two events at the 1992 Olympics – the ice hockey and women's Alpine skiing.

A legacy of this is the resort's impressive indoor ice rink, the Patinoire Olympique, built for the Olympics and which now includes a swimming pool and restaurant. has luxury property for sale in Méribel, including new-build four-bedroom chalets from €2.9million.

Val d'Isère – Alpine skiing
Testament to the quality of the slopes around trendy Val d'Isère, the resort played a key part in the 1992 Olympics. Part of the Espace Killy ski area, which includes Tignes, the resort hosted all bar one of the men's Alpine skiing events, including the downhill, super-G, giant slalom and combined.

The resort's famous Face de Bellevarde, a thrilling black run, was integral to these events and today remains a highlight of skiing at Val d'Isère. has luxury off-plan apartments in Val d'Isère, available from €1.309million.

Courchevel – Ski jumping and Nordic combined
Internationally exclusive Courchevel played its part in the 1992 Olympics by hosting the jumping and Nordic combined at its Le Praz (1,300) village. The Courchevel Valley also benefited from the creation of accommodation for competitors in the village of La Tania. has luxury new apartments in Courchevel, available from €825,000.

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