TELEVISION CENTRE LAUNCHES RESIDENTIAL SALES

03.04.16

Television Centre, the iconic former home of the BBC in London’s White City, will launch residential sales to the public in April 2016. The development is set to deliver 950 new homes and apartments, new cafés and restaurants, an independent cinema, 400,000 square feet of premium office space and a new outpost of private members’ club Soho House, complete with 47-room hotel. The legacy of the BBC continues at Television Centre with BBC Worldwide having taken occupation of a new headquarters in April 2015, while three television studios, including the famous Studio 1, have also been retained and are set to reopen in early 2017. 432 homes will be available in the first phase, due for completion in 2018, with prices ranging from £650,000 for a one bedroom apartment to £7 million for a penthouse.

The development will provide residents with a full suite of amenities, including a state-of-the-art fitness club, residential lounge, private screening room and rooftop culinary experience. Every apartment at Television Centre will come equipped with conveniences including underfloor heating and comfort cooling, with the scheme offering a 24-hour concierge service to all residents.

Designed by Stirling Prize-winning architectural practice AHMM, Television Centre offers residents the opportunity to live in one of London’s most recognisable buildings, with many Grade II-listed features - ranging from the external ‘atomic dots’ to a celebrated mural by John Piper - being retained as part of the scheme. Television Centre will open to the public for the first time in its history with newly designed outdoor spaces by award-winning landscape architecture firm Gillespies, connecting Wood Lane with Hammersmith Park through the iconic Helios courtyard and landscaped Television Centre forecourt.

Over the past year the site has hosted numerous events as it moves towards completion. Studio 1 played host to the launch of Mark Ronson’s chart-topping Uptown Special in January 2015; Artangel hosted an installation by filmmaker Ben Rivers; and the Storeys street food pop-up occupied the roof of the multi-storey car park throughout the summer, welcoming over 20,000 visitors. In November 2015, BBC Arts screened a series of live theatrical performances from the site, Live from Television Centre, bringing live broadcasting back to Television Centre for the first time since 2013. Television Centre will now also host the Evening Standard British Film Awards in February 2016. A programme of events will continue to be central to the development’s offer to residents, visitors and the local area.

Television Centre is at the heart of a £8 billion ten-year regeneration of the wider White City area, which will form a new hub of activity, creativity and academia in west London. A thriving neighbourhood will see the arrival of new shops, restaurants and educational facilities, as well as the creation of 4,000 new homes, over two million square feet of office space and 20,000 new jobs.

Alistair Shaw, Managing Director of Television Centre, said: “This is perhaps the most exciting moment yet for Television Centre, the point where its future starts to become a reality. We have worked hard over the last few years to create a scheme that is open to the public, enhancing the local area and putting White City on the map, while offering some of London’s best new homes, offices and restaurants to the market. The development is genuinely protective of the building’s great heritage and innovative in its design, overseen by the recent Stirling Prize-winning practice AHMM. Television Centre is truly set to be a new centre of gravity for London.”

Television Centre is a joint venture development between Stanhope, Mitsui Fudosan and AIMCo.

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