Brand new Mayfair street heralds arrival of 34 luxury homes


A major milestone for London’s luxury housing has been reached, with the opening of the first new street in Mayfair in more than fifteen years.

Ashburton Place is the first major street to be launched in Mayfair since the opening of Curzon Square back in 2002. Named after the Ashburton family, who were significant Mayfair landowners in the 19th century, its suffix of ‘Place’ was carefully selected to follow the long tradition of no ‘Roads’ on the Mayfair map.

“The opening of Ashburton Place underlines the continued growth of Mayfair and the vital role it plays within the vibrant borough of Westminster,’ says Cllr Robert Davis, Deputy Leader and Cabinet Member for Business, Culture and Heritage, Westminster City Council. “The development of a new London street is such a rare occurrence and I’m honoured to join British Land to celebrate this culturally significant event.”

The street is the home of Clarges Mayfair, a super-prime development of 34 luxury residences, overlooking Green Park and Buckingham Palace. Designed by architect Squire & Partners, the development complements the historic architecture of surrounding Piccadilly landmarks, including The Ritz and The Wolseley through the use of traditional Portland stone.

Work began on site in early 2014 and the office element completed in mid-2016, with the residential element completing in 2017.

To mark the opening of the street, British Land commissioned two individual installations by Dutch lighting designer, Simon Heijdens and paper artist, Andy Singleton. Reflecting the outstanding artistry of their designs, both pieces have been positioned to take pride of place at Clarges Mayfair into the New Year.

Simon Heijdens is renowned for his imaginative lighting installations and his works are represented in permanent collections across the globe such as at the MoMA in New York and the Victoria & Albert Museum in London.
His piece, ‘Lightweeds’, uses light to grow an ecosystem of living digital plants up the exterior of Clarges Mayfair, signifying breathing new life into the area.

Paper artist and illustrator, Andy Singleton is famed for his work for high-end British brands and destinations, such as Burberry, Liberty London, Kensington Palace and Harrods. ‘Seasons of Mayfair’ will be installed across seven retail windows at Clarges Mayfair from January onwards and will change throughout the year as the seasons unfold.

“We have strived for exceptional design throughout the entirety of Clarges Mayfair and we are thrilled with the bespoke installations by Simon Heijdens and Andy Singleton,” says James Taylor, Head of Clarges Mayfair. “The two pieces embrace nature’s elements, beautifully complementing the striking development and creating a visual

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