Tailor-made holidays with the Rocksure Club


In a travel landscape where the ‘next-best-thing’ is always temptingly within reach, Rocksure Club MD, Charlie Stephenson reveals to Tania Jacobs how his company is staying true to the essence of the tailor-made holiday

In the rarified world of luxury travel, discerning globetrotters can always be relied upon to separate style from substance and expect the exceptional.

Buzzword-heavy promises of ‘original’, ‘connected’ and ‘dynamic’ experiences are as seductive as marketing publicity can be, but as travel expert and destination connoisseur, Charlie Stephenson explains – there’s no substitute for sharing and applying knowledge of the inside track from first-hand experience.

It’s this underlying philosophy that’s behind the launch of the Rocksure Club – a Private Members-Only Club for top-tier travellers looking for the finer things in life, without the hype.

“The travel industry excels at delivering tried-and-tested itineraries and accommodation options to suit,” Charlie explains. “Our Membership offering by contrast, could perhaps best be described as travel re-imagined – luxury private villas, apartments and hotels, concierge services and local experiences endorsed by peer to peer recommendation.

“In essence – we’re the world’s first Members-Only Club for seasoned travellers, wine-lovers and adventurers where those very opinions and experiences shape the offering.”

As a former Managing Director of pioneering luxury travel firm Abercrombie and Kent and one of the founding directors of global travel brand Red Savannah, for Stephenson, transcending the dependable, beautiful accommodation element to embrace local destination culture and authentic indigenous experiences is best passed on “by word of mouth.”

He adds: “Our approach is to utilise not just our own expertise as travel professionals, but also like-minded globetrotters sharing the incredible discoveries that they have made on their own trips. It’s a collective pooling of experience that can be fed-back directly to Members, enabling them to indulge in local events, adventure, wellbeing, sports and cultural immersion, wherever in the world they travel with us.”

Creating a new type of social media platform – the company has ‘gone local’ by writing up the best a region has to offer. Content is all geo-tagged so that Members can view in map or list view.

Adds Charlie: “Members can add ideas to their own itineraries or submit them to the office for a call to discuss options and then book online.”

In terms of location reach - The Club’s initial focus will be Europe (including the UK), but with longer-haul winter sunshine destinations such as the Caribbean, firmly in the mix.

Adds Charlie: “We’re well-represented in popular locations such as Provence and Tuscany, but planned expansion will include lesser-known regions like the Aeolian Islands in the Tyrrhenian Sea north of Sicily and carefully-chosen private game lodges in South Africa, Mozambique and Botswana, as well as global ski opportunities.”

But it’s not just about location. The Club also offers access to specialist sports and leisure activities, tailored to each location, whether that be kite surfing, camel trekking or Ashtanga yoga by the pool. Members also gain automatic membership to the Rocksure Wine Society, which provides recommended local and regional produced wines, available for pre-order for private villa destinations.

“As a company, we’re entirely open to the opinions of Members and this gives us huge scope to evolve,” adds Charlie. “There are no boundaries on bright ideas or new destinations to discover. We hope that, as we grow, our Members will join us on that journey and play their part in tailoring Rocksure’s global membership community. They are - after all - at the heart of it.”

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