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Sunny and Share

23.12.21

An innovative fractional ownership initiative targeted at a sharing economy clientele, is set to revolutionise the yachting sector. Serena Templeton finds out more

In just a few short years, the sharing economy has become a commonplace concept, with more people seeking to divide resources and ownership rather than making a single purchase. This has been observed in a variety of industries, including the luxury travel sector, with car, plane, and helicopter leasing becoming increasingly popular.

Now the yachting industry has a new shared investment concept of its own, courtesy of yachting platform Meros and world leading yacht brand - Sunseeker. The ‘Meros Sunseeker Co-Ownership’ model combines the dream of owning a yacht with the convenience of a charter, allowing up to four owners to invest in equal shares in brand new Sunseeker vessels. An opportunity to expand the luxury boat market with a quality-driven alternative, Meros is confident that their innovative ownership proposition will attract a new generation of customers who have adopted the sharing economy as a way of life.

“With the easing of travel restrictions in many countries and the enthusiastic return of the tourism industry, there’s certainly pent-up demand from people looking to invest in luxury leisure and recreational activities and experiences,” explains Meros Head of Marketing, Charlotte Underwood. “With the global yacht charter market valued at around US$10.91 billion in 2019, Europe’s share at more than 50%, and compound annual growth (CAGR) forecast at 25.6% between 2020 and 2028, this further cements the need for this unique style of yacht ownership. Sunseeker is the perfect partner in this sense, with the capacity to produce large numbers of vessels in a variety of size ranges, as well as having a strong international brand. It’s an adaptive model that we can grow rapidly.”

As to the ownership model – the investment split is clear cut, offering individual buyers the opportunity to utilise 12 weeks throughout the year and be the named owner of a quarter of the vessel, without the time consuming responsibilities of financial obligations. Planned maintenance, recruitment, berthing and registration is all part of the package.

“All Meros yachts are designed to furnish the real vision of what time on the water really means,” adds Underwood. “Partnerships we’ve formed over the past year, mean each vessel is even equipped for owners with bolt-on accessories such as Jetskis, SUPs, E-surfboards and Seabobs, making the ocean adventure as diverse and accessible as it could possibly be. From recruiting the first-class crew, to providing exceptional gastronomy, arranging berthing, insurance, and administrative responsibilities, we have everything covered.”

The first yacht available for shared ownership with Meros, is the stunning ‘M/Y Blue Infinity’ 86 Yacht, a highly luxurious Sunseeker superyacht based in the Balearics. Sporting four cabins that can accommodate up to eight guests, a saloon with wraparound glazing and full-height windows that provide uninterrupted panoramic views, the vessel is outfitted with hand-finished furnishings and cutting-edge technology. Owners can access the Mediterranean’s beautiful, secluded beaches and beachside restaurants thanks to her own tender and jet ski. A full-time 4-person crew is also on hand to ensure that all time aboard runs smoothly for those who wish to entertain. The Mediterranean-inspired ‘M/Y Blue Infinity’ features an outdoor bar, BBQ, hydraulic bathing platform, and extendable balcony, all of which contribute to effortless luxury on the ocean waves.

As well as joining the Meros Members Club, Meros coowners will be a welcome addition to the Sunseeker family. This exclusive network includes invitations to new model launches, International Boat Shows and VIP events and owner cruises. Adds Underwood: “Through Meros, we’re offering the opportunity to live out your yachting dreams. Prioritising co-owners’ onboard experience is what it’s all about.”

www.meros-yachtsharing.com

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