Trust is a non-negotiable asset when it comes to personal security. Dr. Afzal Ashraf, Director of Privatimus UK Ltd, tells Stephen Penn how his company guarantees safety, and most importantly, confidentiality

Mention the topic of personal security and certain thoughts may spring to mind – most likely burly bodyguards with enviably muscular frames, expertly trained to protect individuals in the public eye; from high-pro­ le sport stars and rock ‘n roll musicians to globe-trotting pop icons, actors and politicians.

Increasingly however - a level of personal protection is an essential consideration for high-net worth individuals. Security consultancy Privatimus are meeting those needs across Europe and beyond with their knowledge and expertise across all aspects of personal security including technology and counter intelligence, surveillance and close protection.

Every member of the Privatimus team is trained by either the special forces, intelligence service, police, cyber or other specialist security unit. ‑ is ensures a highly specialised service with safety and con­ dentiality top priorities. Director, Afzal Ashraf has an impressive background as a former British Royal Air Force Group Captain, with an esteemed career including positions in the British Foreign and Commonwealth Office and the Centre for the Study of Terrorism and Political Violence.

“The background of those we work with is extremely important to ensure they have the right skills and in-the-field expertise to keep clients safe,” he explains. “Confidentiality is key. Privatimus employees have held positions where the highest level of security clearance was needed. In Latin, privatim means private, confidential and familial. This is at the core of what we do.”

Privatimus go one step further in their service offering to clients. Reacting to threats and incidents is a given, but the security team actively work to prevent those incidents from happening in the first place. “Our philosophy is, that it’s better to identify threats before they occur and calculate the best way to mitigate against them wherever possible,” Dr Ashraf explains.

Privatimus staff are trained across the security spectrum, from criminal threats and terror incidents to home burglary and violent assault. Working closely with clients, the team use online intelligence and physical surveillance to qualify possible threats and create tailored security programmes. “Knowledge is power, and people need to educate themselves on the kinds of threats they may face,” Dr Ashraf adds.

“Security is all about taking control of your environment. The more an individual knows about potential threats, the less fearful and more powerful they become. “We use intelligence to assess what level of security a client needs, whether that be ahead-of-time holiday surveillance, locks and cameras on their properties, whatever they need to feel safe.”

This tailor-made service has generated an established clientele for the company, from HNW families across the UK, Europe and USA, but also corporate heads, governments and banks. “Our global reputation has been integral to our success, as most of our clients come from word of mouth referrals. Everything we do has precision at its core. It’s what we stake our reputation on.”

To find out more about the services on offer visit www.privatimus.com

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