Scandi Style In The City


Landsea Homes alongside DNA Development have announced that sales are underway at FÖRENA, a Scandinavia-inspired condominium that is redefining the northeast corner of Sixth Avenue and 14th Street. Designed inside and out by Morris Adjmi Architects, the boutique residence is an island of calm at the center of Downtown’s most vibrant neighborhoods, introducing 50 serene homes paired with curated amenities optimized for modern living.

“We are excited to introduce this truly one-of-a-kind property and unveil the inspired architecture that is dramatically transforming the corner of Sixth Avenue and 14th Street into the new gateway to Downtown,” said Jed Lowry, Division Vice President at Landsea Homes, developer of FÖRENA along with DNA Development. “FÖRENA brings a new lifestyle perspective to Manhattan, where every home is both a quiet sanctuary and an invitation to live at the center of it all.”

Named for the Swedish word for “unite,” the 12-story building introduces a collection of one- to three-bedroom homes inspired by its unique location at the crossroads of four iconic neighborhoods: The Village, Chelsea, Union Square and Flatiron. With architecture and interiors by renowned architect Morris Adjmi, FÖRENA radiates a powerful presence with a soothing grey brick façade, chamfered custom metal framed window surrounds, and layers of cascading terraces that culminate in a striking crown. This authentic and contextual architecture gives way to a serene lobby, providing an instant respite from the streetscape and a transition from the outside world into the thoughtfully designed airy and soothing homes above.

“FÖRENA is a once-in-a-lifetime opportunity for buyers who crave that incredible Downtown energy but also desire a laid-back and peaceful lifestyle in an exquisite home,” said Fredrik Eklund of the Eklund|Gomes Team, which exclusively handles sales and marketing for the project along with Douglas Elliman Development Marketing. “Rarely does a new condominium align so perfectly with what buyers want and need in home. FÖRENA is the real deal.”

The residences at FÖRENA evoke a Scandinavian sensibility, with a restrained and soothing palette that is both elegant and refined, and with materials that are luxurious yet welcoming. Homes feature fluid layouts with graceful proportions that adapt to any lifestyle, with ceiling heights ranging up to 13 feet, and oversized windows that flood each residence with sunlight, while many residences also offer a spacious private terrace for al fresco dining and open-air relaxation. Bespoke, open-style kitchens create the heart of each home, featuring a complete Miele appliance package, Calacatta Regina marble slab countertops and backsplashes, and lacquered Italian cabinetry hand finished by artisans outside of Venice. Tranquil, light-filled bathrooms boast Calacatta Regina and Montagna D’Argento marble and a custom-designed oak vanity with brushed nickel fixtures and oil rubbed bronze accents.

“FÖRENA embodies what we always strive to achieve at Morris Adjmi Architects, which is to contribute something authentic to the fabric of a neighborhood, but with this project there was an opportunity to take that even further – to create something more dimensional, rhythmic and respectful,” said Morris Adjmi, founder of Morris Adjmi Architects. “I am thrilled to unveil this new condominium that is designed to enrich and enhance both the neighborhood and the quality of life for everyone who lives in it.”

A well-curated selection of amenities rounds out the lifestyle of FÖRENA, providing residents with intimate spaces for relaxation, entertainment and wellness. This robust package includes a light-filled modern fitness center outfitted with Technogym equipment, a residents’ lounge and kitchen equipped with secured private aperitif lockers, and refreshing outdoor amenities, including a lush Zen Garden and an expansive landscaped rooftop escape replete with outdoor dining facilities, including a kitchen and a gas grill. The building also offers a bike room and extra storage is available for purchase.

The dynamic location that inspired the design for FÖRENA affords residents endless opportunities to explore, dine, shop and experience the best of New York City culture. FÖRENA is also mere moments from the iconic green spaces at nearby Union Square Park, Washington Square Park and Madison Square Park, while extensive public transportation options lead to anywhere in the city.

Sales and marketing for FÖRENA is exclusively being handled by Douglas Elliman Development Marketing and the Eklund|Gomes Team. Pricing begins at $1.3M, with building completion expected in 2021. For more information, please visit www.forenanyc.com.

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