Property Of The Week

Property Of The Week


A landmark London development, 101 on Cleveland, comprising 88 luxury residences has been launched into the Fitzrovia market - one of the capital’s fastest rising property hotspots.

The £190m project is being carried out by a joint venture between Art-Invest Real Estate UK; the German real estate developer ECE; and Dukelease Properties. In addition to the luxury apartments, the scheme will create 35,000 sq ft of commercial space and 15 affordable housing units. It is scheduled for completion in 2021.

Thoughtful design with first-class facilities
Designed by award-winning architects Assael, 101 on Cleveland will comprise three buildings with a range of spacious one, two and three-bedroom apartments.

The project’s design has been inspired by Fitzrovia’s rich artistic history and its façade echoes Cleveland Street’s Georgian origin. Landscaped gardens will adorn the podium level of the building, complementing the building’s exterior with planting.

Homes at 101 on Cleveland have been designed to capture the essence of Fitzrovia and have an emphasis on traditional craftsmanship with a modern twist. Classic materials will be combined with a contemporary design edge throughout each home. The development will also feature first-class amenities including a gym, sauna, screening room, dining room and lounge.

London’s finest amenities on your doorstep
Taking prime position in the heart of Fitzrovia, a hub of world-class amenities will sit on the doorstep of 101 on Cleveland. Leading restaurants in the area include Michelin-starred LIMA London and Pied a Terre, alongside Señor Ceviche, Ottolenghi’s latest opening ROVI, Kyseri and Yopo. It will be located close to Estee Lauder’s London office HQ and the new women-only member’s club, The Allbright. Gyms in the area include F45, FRAME, Psycle and Define London while The Mandrake Hotel and Charlotte Street Hotel are nearby.

A prized location with unparalleled connectivity
Fitzrovia is fast emerging as the most desirable destination to live in Prime Central London. Bordered by Oxford Street and Regent’s Park, 101 on Cleveland takes prime position in the heart of the neighbourhood and will be the first residential offering of its kind in recent years.

The development is conveniently located next to a number of underground stations including Great Portland Street, Goodge Street, Warren Street and Tottenham Court Road. By 2021 Tottenham Court Road will benefit from the Elizabeth Line which will further enhance the connectivity of the area and enable residents to reach the City in five minutes and Heathrow in 28 minutes.

The marketing suite for 101 on Cleveland is now open and will provide prospective buyers with the opportunity to virtually view the development and explore the Fitzrovia neighbourhood.

Prices for a one-bedroom apartment start at £1.2 million. Savills and CBRE have been appointed as the lead UK agents, with Savills and JLL as the international agents.

For further information please visit www.101oncleveland.com.

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