Property of the Week


Award-winning London developer Fruition Properties has unveiled a stunning show home at 49 Bassett Road – an elegant, period conversion comprising five spacious apartments, plus one exceptional house in North Kensington.

The new show apartment and show house gives a glimpse of what can be found at the meticulous transformation, which is situated in the leafy Oxford Gardens Conservation Area. As one of the first designated conservation areas in the Royal Borough of Kensington and Chelsea, the development is a reminder of London’s proud architectural heritage, surrounded by Victorian and Edwardian properties.

Decoroom Ltd furnished The Lodge “aiming to echo the light and stylish atmosphere that Fruition Properties has created in this spacious family home, mixing neutral modern upholstery, signature design pieces - like the Barcelona chair and stool - with colourful art and some treasured vintage finds.” Suna Interior Design furnished the show apartment: “Playing with curves and straight lines on the furniture and finishes in materials crates an overall look that is sophisticated, but with a contemporary edge.”

Behind the carefully restored Victorian facade, an existing five-storey property has been imaginatively transformed into three duplex and two lateral apartments with a mixture of two and three bedrooms. In addition, the adjoining house, The Lodge, has been remodeled into a stunning expansive new five bedroom family townhouse, also neatly set back from the street in the secure gated development.

The development has been meticulously designed to blend modern and classic styles. Vast rooms, high ceilings and beautifully restored bay windows provide spectacular grandeur, complemented by exceptional new build aspects including feature timber and glass staircases (in the duplex apartments and the house), individually designed kitchens, timber herringbone parquet flooring with underfloor heating and sleek hotel-like bathrooms. The latest technology includes Q acoustics ceiling speakers and programmable lighting, while the apartments also include an internal passenger lift and many have private outdoor space.

The development is located in Zone 2, just moments from Ladbroke Grove underground station on the Circle and Hammersmith & City lines, ensuring the rest of the capital is within easy reach. The convenient location also allows easy access abroad with Heathrow Airport just 25 minutes by car and the Eurostar at King’s Cross only 20 minutes by tube.

Renowned for being one of the most cinematic districts of London; the area encapsulates bohemian style cafés and bakeries, designer boutiques, antique markets, Michelin Star restaurants and cultural attractions. Stepping out of the door, vibrant Westbourne Grove and Portobello Road are just a short stroll away, while the wider Notting Hill area needs little introduction.  For families, there is an array of excellent schools in the area at both primary and secondary level including Notting Hill Prep and Pembridge Hall, Wetherby School, St. Paul’s Girls School and Francis Holland School.

Monica Khiroya, Product & Marketing Director at Fruition Properties, comments: “Through a meticulous restoration and conversion, we have brought 49 Bassett Road back to its former glory, to provide stunning design-led accommodation for discerning purchasers who want to be at the heart of all that this vibrant West London enclave has to offer. We have been sensitive to the existing building and its attractive surroundings, to create a contemporary and elegant take on period luxury.”

Apartment prices start at £2,450,000, with The Lodge priced at £6,500,000. To find out more, please visit www.fruitionproperties.co.uk or call +44 (0)20 3828 0128.

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