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Property of the Week

Property of the Week

11.05.20

East London property developers, Aitch Group have launched an innovative virtual tour in partnership with Matterport of the show apartment at Eagle Wharf Road in Hoxton, aiming to attract young professional buyers citing recent studies that show 71% of young professionals show a positive attitude towards virtual reality property marketing.

Due to the substantial online presence of young professional buyers, who use online technology at an average of four hours per day, Aitch Group launching the online marketing option of innovative virtual tours at Eagle Wharf Roadallows potential buyers to view life at the development. In a recent study by Matterport, it was found that 60% of home buyers would use virtual walkthrough to visualise a move-in. During strict stay at home advice, high quality visual marketing assets are critical in this new norm.

Whilst younger buyers are helping to shape the London property market, those in their 20s and 30s are more likely to buy newly build homes than other age groups, and the warehouse-style, new-build apartments at Eagle Wharf Roadare the ideal investment for a young professional purchaser.

Eagle Wharf Road is a mixed-use scheme providing stylish and sustainable work and living spaces, comprising commercial floor place and 36 warehouse-style apartments, with remaining apartments available from £675,000.

The virtual tour of the 926 sq. ft show apartment at Eagle Wharf Road, provides a 360-degree virtual viewing accessible through a simple link that the buyer can open on their electronic device from anywhere and at any time.Matterport is the fastest 3D data solution, creating a digital twin of any real-world space in dimensionally accurate 360-degree spaces that buyers are able to move through, creating an immersive and interactive experience.

The two-bedroom dressed show apartment at Eagle Wharf Road has been captured by Matterport, showcasing the apartments industrial-luxe interiors and high-quality specification, allowing potential buyers to view the premier show apartment from the safety of their own home. The show apartment provides two stylish bedrooms, an open plan kitchen, dining and living area, a bathroom, a powder room and a luxury glass balustrade balcony, providing a contemporary, rustic-style home in the chic area of Hoxton.

The high-specification of the show apartment provides residents with timber flooring throughout the hallway, large warehouse style crittall windows leaving the space with an open and airy ambience, painted walls and ceilings and black nickel details throughout. The apartment also features Sonos audio systems, with integrated ceiling speakers in the living area and master bedroom.

The warehouse-style show apartment provides a designer fitted kitchen, featuring German engineered Nobilia kitchens, with a Siemen oven and microwave, a polished Silestone worktop with a glass splashback. The kitchen also offers integrated appliances, inclusive of a fridge/freezer, dishwasher and washer/dryer. The bathrooms feature Bauhaus wall hung appliances, a feature tile wall, a heated towel rail, feature lighting and non-slip porcelain floor tiles and a vanity mirror. Bedrooms in the show-apartment feature fitted wardrobes.

Residents of Eagle Wharf Road will also have access to a passenger lift to all floors, a luxurious reception area, bike storage and secure post boxes for each apartment.

Chelsea Reynolds, Director at Aitch Group says, “Aitch Group are delighted to be launching a virtual viewing option at our Eagle Wharf Road development. Following the latest guidelines from the Ministry of Housing and the Law Society we wanted to ensure the safety of our customers and staff whilst still catering to the high demand from our target market of young professional buyers.  The virtual tour will give potential buyers the option to experience the apartments at Eagle Wharf Road from the safety of their own home during the Covid-19 pandemic and our dedicated sales team will be available to answer any questions they may have”.

Residents of Eagle Wharf Road will benefit from the rich mix of history, culture, tech and creativity that Hoxton has to offer. One of London’s most vibrant neighbourhoods, Hoxton is home to start-ups and street artists, perfectly situated in close proximity to the City of London, with Shoreditch, Dalston and De Beauvoir Town moments away. Hoxton has an array of bars, restaurants and museums for residents to enjoy.

Eagle Wharf Road also provides excellent transport links, with residents a 14-minute walk from Old Street station and Angel station, an 18-minute walk from Hoxton station, a 25 -minute walk from Moorgate station and a 27-minute walk from Liverpool Street station.

Prices for the remaining apartments at Eagle Wharf Road start from £675,000. For further sales information on Eagle Wharf Road, please contact Aitch Group on Tel: 020 8504 4500, or visit www.aitchgroup.com.

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