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Next Gen

28.07.22

From multisensory jungle gyms to K-Pop entertainment rooms, Abode2 investigates the London homes meeting the new demands of Generation Alpha

Meet Generation Alpha, also known as children born in or after 2010 – the birth year of the iPad. A generation born into a world with everything, quite literally, at their fingertips. Sparking an evolution in family friendly amenities, the prime property market is typically at the forefront, and in London – normally known for its sporadic weather spells - a new emergence of tech savvy, well-being inspired five-star amenities for residences of all ages are taking shape.

The solution, for many new developments, lies right on their doorstep and supported by the safety and security of a 24/7 concierge. It is no surprise that homes offering swimming pools – notably the most popular after school activity amongst children, according to GK and Partners - set an additional premium beyond purchasers on four walls.

For prime London real estate in London’s Zone One location, Thames City boasts one of Capital’s largest private residential swimming pools, at 30 metres.

Family friendly fun …

Providing fun for all ages, residents at Thames City - a unique and prestigious development in London’s Zone One – have exclusive access to 1974 Club, a superior collection of private resident spaces designed with wellness at its core.

Forming the exclusive amenity spaces, on par with some of London’s prestigious members clubs, Michael Purefoy, Global Brand Director at R&F Properties UK and Thames City, notes “there is - and needs to be - something for the whole family.”

These family-friendly spaces at Thames City – where prices start from under £1million - comprise a wide selection of entertainment zones, including an intimate cinema, private gardens and a karaoke room – a popular trend amongst teenage audiences.

Rivalling the very best play centres and children’s facilities in London, Thames City caters to even the youngest of residents. Inspired by a traditional playroom with a slide leading into a ball pit and climbing frames, children can also enjoy an immersive, multi-sensory screen located in a disclosed rotunda where the children can experience interactive light simulation or watch a movie with friends.

Going for Gold …

It’s not just the spirit of London’s 2012 Olympic legacy – which marks its 10-year anniversary this summer – or the 2022 Commonwealth Games that has sparked a rise in sporting focussed amenity spaces. Recent research has found Gen Z to be the most competitive age group (Paddy Power Games), and developers are stepping up to integrate unique spaces that keep residents both active and entertained.

Venturing further along the River Thames, Fulham Reach – where new homes by St George, part of the Berkeley Group (020 3468 0118) start from £840,000 – offer fun and entertainment whatever the weather with Fulham Reach Boat Club on its doorstep.

Every resident also has exclusive access to an incredible range of private amenities through “The Tamesis Club”. This comprises a state-of-the-art gymnasium, a 15-metre swimming pool and spa suite with a jacuzzi, steam room, sauna, and private treatment rooms. Situated within the same building, there is a 12-seat cinema room, snooker room, and virtual golf simulator – all ideal for hosting guests.

New developments are also becoming more tech savvy to meet interests in sport and virtual gaming of younger and ambitious generations.

At London Dock - where family-friendly homes by St George, part of the Berkeley Group (020 7971 7880) start from £760,000 – residents have exclusive access to The Club, a bespoke leisure and wellness facility comprising a mix of sporting inspired amenities suitable for all ages and abilities, including swimming pool, physio and relaxation treatment rooms, and squash courts.

For aspiring golf enthusiasts keen to practice their swing, residents can make use of the virtual golf simulator – utilising technology to help improve technique and play on some of the world’s most highly regarded golf courses, such as Pebble Beach.

An abundance of interactive outdoor spaces is also on their doorstep, including theatrical water features designed with outdoor play in mind, and bug hotels to encourage education and learning of our local habitats outside of the classroom.

And for the parents …

According to Knight Frank’s Luxury Investment Index (2022) the value of fine wine rose an impressive 16% throughout the year, surpassing many other luxury assets and deemed to be an increasing investment of passion

“We understand that our residents’ lifestyles expand far beyond their front doors and it is important that their immediate surroundings cater to their every need”, comments Guan Zhixiong, Chairman of R&F Properties (UK) and Thames City, “From Michelin-starred dining moments to intimate evenings within the library, our residents have access to the very best of hospitality services within a private setting, designed to meet the most luxurious of their needs.”

Wine rooms are fast becoming the perfect accompaniment and location for dinner parties. For parents, the 1974 Club at Thames City offers Lounge 39, located on the 39th floor of the building, creating a perfect retreat away from the heat and bustle of the city. Moreover, this combined with the wine and cigar bar, creates a hideaway just for the parents, whether to meet with friends or just simply relax and enjoy conversation.

While the children play, parents of Fulham Reach can also make use of The Tamesis Club’s hotel-style facilities and dedicated wine room - and opportunity to showcase their own ‘investments of passion.

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