London’s New Neighbourhood


St William unveils major riverside neighbourhood in East London St William, part of the Berkeley Group, has launched Poplar Riverside, a major new riverside neighbourhood on the banks of the River Lea in Poplar, London. A significant new chapter for this part of the capital, Poplar Riverside occupies 20 acres and will provide 2,800 new homes, a new school, a new park, as well as a gym, a crèche, shops, restaurants and cafes all set to become a new and vibrant Zone 2/3 neighbourhood.

With over half the development dedicated to green space, the transformation will provide a 2.5- acre public park with an adventure and nature playground for children to explore alongside a 500 meter riverside walkway. Poplar Riverside will also bring over 90,000 square feet of commercial space, a new food super store, a riverside pub and world-class public and residents’ facilities, firmly establishing a new hub for the local community.

As of this weekend, the first collection of apartments were made available on the market, heralding the first stage of bringing life to this new neighbourhood.

A sustainable, green community sits at the heart of St William’s vision for Poplar Riverside, with landscaped gardens and open space covering more than half of the scheme. The new riverside walkway and park will create a vibrant outdoor public space to be enjoyed throughout the seasons. Designed by LDA Design, the landscape will include 227 semi-mature trees (including the rare Black Poplar), thousands of shrubs and tens of thousands of plants to create a variety of new natural habitats. The new green open spaces will create a 55% gain in Net Biodiversity.

A new play area will be incorporated within the park, alongside a large terrace and a 10,000 square foot outdoor performance space at Shelduck Square that will be used for public events. In addition, a public square featuring a café and Wi-Fi-enabled spaces will serve as a venue for community events.

New homes reflect the character, colours, and textures of the surrounding East London architecture. All apartments feature outside space, many with river, park and city views. The spacious internal layouts and large feature windows flood rooms with natural light.

As part of the extensive regeneration, St William is delivering 16,000 square foot of carefully considered residents’ facilities to meet today’s demands of living in the capital. With far reaching views of the River Lea from The Riverside Club, which will include a 20-metre swimming pool, a vitality pool, salt inhalation room, steam room and private treatment room. Working from home is made easy with exclusive workspace facilities, including a large business lounge with open plan spaces and meeting rooms. A vibrant social scene will be created thanks to a Den Lounge, private hire dining rooms, cinema and games room. Residents will also have access to a 24-hour concierge service.

Polar is an area known for its fashion and textile heritage and is already home to a vibrant and creative community of independent retailers. Poplar Works, which is adjacent to Poplar Riverside, provides more than 40 studio workspaces to independent and start-up businesses working in the fashion industry.

Located within the Lower Lea Valley, which is currently undergoing rapid change, Poplar Riverside is well placed to benefit from the combined effect of the new Lea River Park and 2012 Olympic Legacy, which will transform this area of East London.

Sean Ellis, Chairman of St William, said:

“Poplar Riverside is set to play a major role in the area’s wider regeneration, with a site for a new school, new park, new shops, restaurants and cafes helping to transform this riverside location into a fantastic place to call home.

We’re creating a highly sustainable, green community, with more than half of the site dedicated to open, landscaped spaces and the creation of a new 2.5 acre park and a new 500m riverside walkway, delivering 55% net biodiversity gain.

We have carefully considered the needs of our future residents by providing a comprehensive range of facilities including a large co-working suite with open plan spaces, meeting rooms, private hire dining rooms and a bar, as well as private outdoor terraces, a lobby-style Great Room, private cinema room and games room. The first floor Riverside Spa includes a 20m pool, jacuzzi, private treatment room and salt and steam rooms, with views of the River Lea.”

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