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Living At Water’s Edge

02.07.20

St James, part of the Berkeley Group, has launched the Cassini Tower, a new West London landmark at the heart of White City Living which is fast becoming a new neighbourhood in W12.

Moments from Holland Park, Notting Hill and Kensington, White City Living is home to more than 2,300 new homes alongside some 60,000 sq ft of mixed-use commercial space and eight acres of open green landscaping, including a new five-acre public park. At the keystone of the White City Opportunity Area, White City Living brings together the area’s world-class facilities; the technology and business quarter of White City Place, science and innovation centre of Imperial College London, and Westfield London, Europe’s largest retail destination.

The launch of the Cassini Tower marks a significant milestone in the next chapter for White City, introducing a contemporary landmark for West London’s exciting new neighbourhood.

A new landmark for West London

Offering the most exclusive homes and the centrepiece at White City Living, the 35-storey Cassini Tower sets a high standard of living rarely seen in this part of the capital. Featuring a collection of one, two and three bedroom apartments, Cassini Tower holds some of the best views this new neighbourhood has to offer.

Designed by Patel Taylor, the sweeping curves and striking exterior façade of Cassini Tower soar above the parks and gardens below, with many apartments also benefitting from views of White City Living’s expansive Central Park and Water Gardens.

Internally, the apartments offer a choice of three colour palettes, underfloor heating throughout, comfort cooling and ultra-fast broadband, whilst a range of customer upgrade options are also available. Cassini Tower has touch free access technology which removes the need for residents to touch door handles or press lift buttons and switches, all the way to their front door.

The launch of the building coincides with major new growth taking place in the surrounding area, including Imperial College London’s new 23-acre innovation campus and the opening of an exclusive branch of Harrods in Westfield London, which is already home to a flagship John Lewis.

Live at the water’s edge

Seamlessly integrated into its verdant surroundings, Patel Taylor’s vision for Cassini Tower forms the heart of White City Living’s oriental Water Gardens which includes water features, waterfalls and streams. Unique in its West London setting, these water features flow for 150 metres, through a landscape of hand-selected trees and plants, under elegant bridges and over cascades.

Each residence within the Cassini Tower has a wrap-around balcony with views that embrace the water that winds through an elegant landscape of traditional plants and trees.

An unrivalled standard of living

Cassini Tower apartments have access to a private concierge, whilst enjoying access to White City Living’s unrivalled residents’ facilities that include a state of-the-art Home Club which occupies more than 20,000 sq ft across two buildings. Designed as a flexible extension of the home for modern life, the Home Club is a thoughtfully multifunctional space to work, meet, socialise, relax and keep fit.

Bringing together the best of London’s favourite members’ clubs, health clubs, modern workspaces and leisure venues, the Home Club features a ground floor swimming pool with adjoining sun terrace, fully equipped gym with personal training rooms, two 12-seater cinemas and a private dining room with kitchen.

Residents also have access to two individually designed private residents’ lounges. The Water Garden Lounge provides a perfect place to work and meet during the day or relax in the evening or socialise with friends. The second space provides residents with relaxed sunken seating with a feature fireplace. The surrounding landscape provides wi-fi access, making outdoor working hassle free.

A world class social, cultural and educational destination 

In addition to White City Living’s eight acres of beautiful landscaping, residents are surrounded by world-class retail, entertainment, education, culture and commerce. This includes the renowned Westfield London which will welcome a new branch of Harrods, the world’s leading luxury department store, this summer.

Alongside its outstanding leisure facilities and amenities, White City Living is located within 30-minutes of four of London’s top five universities including University College London, London School of Economics and Imperial College London, which is currently developing a new 23-acre campus and innovation hub adjacent to White City Living. Families are well catered for, with the prestigious Notting Hill Prep School and St Paul’s Girls School located close-by, while Eton College and Harrow School can be reached within 40 minutes.

Meanwhile London’s premier cultural attractions are moments away thanks to White City Living’s outstanding transport connections. White City and Wood Lane Underground stations are located either side of the entrance to the new park with the Central, Hammersmith & City and Circle lines providing access to Central London in minutes. These excellent transport connections mean the West End is less than 15 minutes away with Hyde Park just 1.5 miles away.

Neil Ramsdale, Managing Director, St James, White City, said: “The Cassini Tower marks a new chapter at White City Living building on the success of the first phase, where we have sold over 400 homes. The apartments over 35 floors offer stunning views of West London, wrap-around balconies and extensive floor to ceiling glazing. The Cassini Tower is at the heart of the Water Gardens with streams, cascades, fountains and waterfalls. White City is fast evolving into one of London’s most significant new neighbourhoods, combining new media, technology, education, retail and new homes.”

Homes at White City Living start from £775,000. For further information, please call 020 3432 7711 or visit www.whitecityliving.co.uk

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