Insta-Launch

Leading Greater London developer, Property Experts, has launched its landmark development Athena House in Horley, Surrey, exclusively on social media platform Instagram. The collection of 24 one and two-bedroom apartments have been designed in a contemporary style with open-plan spaces and some benefitting from private terraces. Property Experts believe that this approach represents a step change in how new developments are released to the market.

As part of the phased release, 3 of the 24 available units at Athena House, a mixed-use development occupying a prominent position on Horley Hight Street, were being made exclusively available on Instagram for a 7-day period earlier this month. Interested purchasers had the opportunity to arrange private first-look appointments at the dedicated in-situ show apartment.

Commenting on the launch, Bruce Burkitt, Founder and Managing Director of Property Experts, said: “Athena House will be one of our most iconic projects to date, so we wanted to do something spectacular to launch the new apartments to the market. We have long been adopters of social media and know the power and influence it can have on the property sector. We actually secured the site after being contacted on Instagram so thought launching it exclusively on the platform would be the perfect way to bring the project full circle.”

Dean Honeycutt from sales agents James Dean, commented: “We have seen a steady rise in serious leads and even sales completions following various advertising campaigns using social, so we’re excited to see the results from launching a new development exclusively on Instagram, especially given the quality of the apartments. There are over 1 billion active users on the platform, with an average age of 25-34 years old, which perfectly matches the typical buyer demographic at this end of the market.”

Formerly functioning as a High Street bank, the Athena House building has been repurposed as a residential development, with each of the apartments laid out and designed by the Property Experts interior style team.

Set to launch before the end of the year are two newly constructed penthouse units that will be fitted onto the building’s rooftop. Spacious interiors, eaves and private roof terraces will provide a spectacular finish to the development once complete.

www.propertyexperts.co.uk