Hans Veenhuijsen voices delight at sale of Pablo Picasso’s Mougins estate

02.03.18

The recent sale of Pablo Picasso’s Mougins estate was one of the most spectacular transactions on the luxury real estate market. The man behind the sale, Hans Veenhuijsen from Residence365.com, talks to Stevie King about the success of his approach

When it comes to the purchase and sale of high-end real estate, the traditional approach of listing on the general market does not always suit.

Luxury properties in the top echelons of the world of real estate deserve a more bespoke sales method. Auctions can play a pivotal role in getting the right buyers for the crème de-la-crème of luxury property. One company at the forefront of this is Residence365.com.

It utilises its international network to focus solely on the most exclusive estates, manor houses, villas and penthouses. By working closely with renowned partners worldwide - such as Sotheby’s International Realty, Knight Frank, Coldwell Banker, and Christie’s International Real Estate affiliates – it gives grand properties the due attention and finesse they deserve.

“Art, antiques, rare watches, and classic cars; they all sell for record prices at auction,” says Hans. “Although the auction phenomenon is fairly new in the world of high-end real estate, the possibilities are obvious and endless.

“Auctions are especially well-suited for the type of real estate that is very difficult to value – and list – at a set price. Putting these properties up for auction is the best way to avoid the risk of setting the sales price too low.”

Recent auction sales, such as Pablo Picasso’s glorious estate in Mougins, France, have proven that this is the way forward.

“Obviously, in the run-up to auctions such as these, we invest heavily in marketing the property – worldwide, in most cases – in order to achieve the best result. This can range from creating attractive video presentations using drones to organizing VIP viewings.”

Residences365.com lists each property on its website in five different languages, and of course, most importantly, discretely informs its extremely valuable database of wealthy clients of any upcoming auctions.

“These are the people that are used to making large and exclusive purchases at international and are the perfect target audience,” adds Hans. “It has been our experience that sellers of these extraordinary properties value the way in which we do things. They can rely on our focus and our best efforts to achieve the best result possible. And we do – without question.”

For more information, contact Hans Veenhuijsen, +31 (0) 20 26 10 430 or visit www.r365.nl.

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