Interior Design: How to exceed client expectations

Front Runner


Even the grandest buildings can benefit from an interior make-over by Interieur London (CiD Interior). Tania Jacobs meets CEO David Ferns and finds out just how they exceed all client expectations

Over the past ten years, David Ferns and his experienced team, have built an enviable reputation as the leading specialist in interior architecture and design within the superprime luxury residential and hospitality markets.

Intérieur London’s headquarters are based in Waterloo, central London. As one might expect, the company has undertaken many projects across the city, but the team are also involved extensively overseas, with projects in Europe, the UAE, the Caribbean and Egypt. ­This wide scope of international experience provides Intérieur London with prodigious insight into cultural needs and preferences, enabling them to create truly original bespoke interiors, many of which have received awards and international acclaim.

­The studio has a ‘no fixed design’ style, preferring to establish the best solution to suit the building context, the client’s brief, tastes and requirements - to achieve cutting edge, timeless, elegant solutions. As a result, David and his team have a diverse and prestigious portfolio of work, with projects encompassing both large, multi-unit developments and private one-off residences.

Intérieur London are qualified specialists, with extensive experience in all interior design and architecture work stages, from concept ideas, design rationale, visualisation and detail drawings, through to project management, sourcing, procurement and installation. ­They employ exceptional interior architects, space planners, visualisers and technicians, who enable their teams to contribute comprehensive specialist knowledge and provide distinctive services at every stage of the design and build process.

­Their team of dedicated and talented designers work together to interpret each client’s desires and style, providing innovative interior architecture including spatial plans, bespoke furniture, textiles and art. ­This constant innovation is key to their design ethos and they aim to constantly push the boundaries of what is possible, what can be created and what can be achieved. ­Their approach to service and luxury design is to tailor each design to the client with a unique, elegant style, incorporating forward-thinking design solutions with scrupulous delivery - from inception, through to those all-important finishing touches.

Whether it’s the transformation of an elegant period townhouse or adding character to a new-build modern penthouse, every commission the company undertakes, benefits from their commitment to using the finest, handcrafted materials and an unparalleled attention to detail – creating property that is distinctive, stylish and contemporary.

Current projects include prestigious residential projects in some of the most sought-after locations in London and overseas, for leading developers and high-net-worth private clients, many of whom have been attracted by Interieur London’s reputation and ability to create and deliver the exceptional. “We work closely with clients every step of the way and in collaboration with other specialist trades we constantly push the creative boundaries to create unique, luxurious houses and apartments that exceed client expectations.” adds David Ferns.


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