QUEEN OF SERENE: Design royalty Kelly Hoppen talks to James Matthews about creating stunning spaces with individuality.
1. How would you categorise modern design?
Today, there are so many versions of modern design. Is it the architecture or the furnishings? To me, it’s mixing the old with the new to be eclectic with a combination of feelings and design.
2. What’s been the biggest change in interior design you’ve seen in your career thus far?
When I started it was about creating an identity around who you were, however, when my grandmother designed her home, it was about her love of what she’d collected and the function of a home. Having said that, in today’s day since Covid, I believe we are going back to prioritising how we live first, with finding a design that suits everyone second, rather than showing off your home and wealth.
3. How do you think your designs now compare to your first?
From day one, I’ve always talked about zoning and how you live in a space first and foremost, and then looking at the design after, so my philosophy has never changed. However, I have had clients who just wanted show pieces which is also great.
4. What past trend would you like to bring back and why?
I would love to see more East meets West as I adore the balance between the two. It makes me very happy when I design it and live in a space with that style in.
5. And which would you banish to the darkest corner of interior design history
I’m not a fan of brown and blue mixed together in any format.
6. Mark Twain famously said ‘There is no such thing as a new idea’. Does this apply to interior design?
In a way it’s true as it’s your interpretation of a design. Look at the little black dress for example - it’s been done time and time again. However, my design inspiration from day one has come from travel and music. We didn’t have Pinterest, Instagram or Google which is great today, but I feel imagination has taken a back seat sadly as it’s all too easy and accessible now.
7. Do you foresee a vanguard moment in the next decade for design?
I see flat pack homes in completion becoming a new movement in design, as they are quick, economical and movable.
8. What makes British design stand out?
We are brilliant at design! We own our style and it stands out! We have such amazing heritage to feed off of and we are not scared of trying new things.
9. What advice would you give to someone looking to make their mark on the design world?
Be true to yourself and try to find a style that is unique to you, rather than stepping into someone else's shadow. Copying a style is lazy and boring, so find your passion and create a style that you love.
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