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winerack, wharf developments

Crystal Clear Views

13.05.20

The iconic Winerack is Suffolk’s newest and exclusive marina development by Ipswich Wharf Developments Ltd. The scheme comprises 150 privately owned contemporary apartments arranged over 4 buildings with concierge, outstanding views and integrated parking.

For many, the prospect of taking on a half-finished development of this scale would be a non- starter but thanks to two property developer ‘visionaries’; John Howard and Jeremy Scowsill, both born in Suffolk, The Winerack finally has the fairy tale ending it deserves...

In 2009, the original developer of the waterfront residential regeneration project known as Regatta Quay went into administration. Originally funded and backed by an Irish bank, development was halted midway due to lack of available funds. For almost a decade the unfinished concrete frame stood as reminder of the financial crash and ironically became an iconic landmark of the Ipswich waterfront.

The building attracted much local attention given the size of the structure standing 19 storeys high and big enough to encase 150 apartments, and very quickly became known as The Winerack. The name was born from its unclad state as the concrete formations resembled a traditional wine cellar wall and thanks to a local journalist who started referencing the development as ‘The Winerack’ the name stuck. The concrete frame even had its own Facebook page and followers and many people fondly adopted the new name in an effort to put a positive light on such an overpowering structure and constant reminder of an economic downturn.

In 2015, Ipswich Wharf Developments Ltd changed the buildings’ fate forever and bought the development. By the end of 2017, an innovative funding structure was agreed and work subsequently started in January 2018 to transform the building. As of January 2020, the landmark waterfront development is now the end result of collaborative working and investment between Ipswich Wharf Developments, Homes England and New Anglia Local Enterprise Partnership.

Each beautifully appointed apartment offers open plan living areas, bespoke fitted kitchens, luxurious bathroom suites and contemporary flooring throughout.

The individually designed kitchens feature bone white quartz or white glass worktops and integrated appliances, including a Bosch ceramic hob and built-in oven. The contemporary bathrooms are expertly appointed with underfloor heating, towel radiators and exquisite Calacatta ceramic tiles.

The apartment is heated with Swedish designed and manufactured lava grey radiators and controlled via a Wifi Home automation heating system.

An Intelligent video entry system, Sky Q connectivity and high-speed internet provides up-to-date and secure modern living.

Set in a stunning location with character and charm, The Winerack is the ideal place to unwind and experience waterside living at its best. Featuring the chic award-winning Salthouse Harbour Hotel, University of Suffolk and the innovative Jerwood DanceHouse, the waterfront is the ultimate place to reside, socialise, relax and enjoy the picturesque marina setting.

Perfectly positioned for the town’s highlights by foot including a theatre, boutiques, restaurants, cinemas, parks and fitness clubs. Easy access to the tranquility of the Orwell estuary and surrounding beauty spots, and the chance to explore the delights of Suffolk’s quintessentially rural retreats, coastal towns and villages.

A short walk to Ipswich train station with a direct link to London Liverpool Street and a stone’s throw from the town’s business district. By car, the A12 and A14 are both easily accessible and within close proximity.

Learn more here: thewinerackapartments.com

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