Celebrity Homes In London Selling Twice As Fast

London homes owned, or previously owned, by famous A-list celebrities resell in half the time it takes a standard home listed for sale to complete,” industry research reveals.

The claim is based on a review of A-list-linked properties sold in the UK capital between 2023 and 2025, with these deals benchmarked against “equivalent standard listings” on the same street or in the immediate area.

The celebrity homes typically found buyers within 4-6 months of being put on the open market (some were snapped up within days), compared with 12-14 months for “standard” listings.

In addition, and perhaps predictably, many agency website logs reveal significantly more public interest in the homes of the rich and famous than in other properties. A typical listing tends to attracts 750-1,000 webpage visits over a six month period, while a “celebrity” listing gets ten times that figure (8,500-10,000+).

On social media, A-list listings generate up to 40 times more engagement than more prosaic comparables. And they get a huge amount more coverage in traditional media – often sparking editorial worth “thousands of pounds” of advertising equivalent value.

Many high-profile vendors opt to go “off-market” and/or to impose legal Non-Disclosure Agreements on selling agents to prevent undue publicity and attention. But even with such restrictions, it seems news that an A-list celebrity is selling and house hunting rapidly ripples via off-the-record rumours through the estate agency sector.

The result is that all of London’s top agents, buying agents and runners (representatives of UHNWIs) are fascinated and energised by the proceedings, the ‘whispering campaign’ often highly beneficial in helping to finding a buyer and generating a sale. Celebrity homes also attract more offers – on average twice as many as comparable standard properties.